How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.
On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth.
You’ll gain inspiration and insight as to how to balance the two.
And once you’re done listening, find more of our B2B marketing podcasts here!
The FINITE Podcast is made possible by:
– Clarity: the fast growing, global marketing communications agency working with leading technology brands.
– 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
– And Exclaimer: the industry’s leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.