B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers.
On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to beat it head on.
Listen to the episode to learn:
- About Lindsay’s background in marketing
- What is tech debt in B2B marketing?
- What is the impact of tech debt on B2B marketing teams?
- What impact can tech debt have on B2B customer experiences?
- What causes tech debt?
- How can marketing ops tackle tech debt?
- Can marketing ops get in the way of marketing?
- How can you eliminate tech debt?
Find the full episode here:
Once you’re done listening, find more of our B2B marketing podcasts here!