We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it’s where B2B marketing is headed, but we there’s a lot of improvement needed beforehand.
On this episode of FINITE, we’re joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe.
Andy has a rare perspective, having seen influencer marketing from both the scrappy startup trenches and the massive enterprise scale:
- Andy shares the costly mistake of misaligned paid media and how ContentCal pivoted to building genuine advocacy through Community-Led Growth and activating micro-evangelists. He explains how this approach doubled pipeline velocity and average sales price.
- Now leading product at Adobe Express, Andy reveals how he tackles B2B influencer marketing at scale, moving past simple reach to buying creativity and deep integration. He breaks down their strategic partnerships with macro-influencers like Steven Bartlett to drive unaided brand awareness and embed the product directly into a creator’s workflow.
If you’re looking for practical advice on how to structure, manage, and measure your B2B influencer initiatives—shifting your focus from merely buying an audience to cultivating genuine advocacy and authority—this episode is a must-listen.
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The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.
Find the full transcript here:
Jodi (00:00)
You are an influencer because you have influence. So are your colleagues, your friends, even your mom. We often think of influencers as people picked from a catalog based on follow account and demographics. But true influence happens at the micro level, right where your customers and brand evangelists live. This is where you start noticing powerful spheres of influence that actually drive business results.
Our guest today is Andy Lambert, the entrepreneur who sold his business ContentCal to Adobe. Andy has unique insights because he’s seen influencer marketing from both sides of the coin. In the startup world, he learned very quickly that paid media just didn’t work without a strong brand and engaged community, that micro level. Now marketing Adobe Express, he’s dealing with the enterprise scale.
learning how creative you really need to be to activate massive partnerships with people like Steven Bartlett. The B2B world is still catching up to B2C when it comes to maximizing the impact with influencers. Andy has loads of practical advice on how to structure, manage, and measure these critical partnerships to make them work a lot harder for your business.
Jodi (01:13)
Hi Andy. Welcome to the finite podcast.
Andy Lambert (01:16)
Lovely to be here, thank you for the invite Jodie.
Jodi (01:18)
You’re very welcome. I’m really looking forward to this episode today. You’ve got such an interesting background and an exciting story and you’ve really kind of, the proof is in the pudding when it comes to Andy and influencer marketing for sure. I’m sure all of us are going to be super inspired by your story and your background and your ⁓ key takeaways from that as well. So let’s dive into it. Let’s hear a little bit more about you and your story.
Andy Lambert (01:43)
So where shall I start? Probably from maybe 2016, co-founded a business called ContentCal which grew pretty well, it’s fair to say. Ended up being used by about 30,000 businesses in 120 countries. And five years after founding, Adobe knocked on our door and asked if we’d like to be acquired by them, of which we duly said yes. And…
Yeah, the rest is history. That was obviously very exciting and I’d never worked in big tech before, so working in Adobe or at Adobe as I do now, it’s been very interesting to work on this product that I’m now principal PM for, so product called Adobe Express, taking that from nothing into a product that’s used by tens of millions of users. Gives you a fascinating perspective on like…
what it takes to get your first users in a startup and what it takes to build like a household name competing with the likes of Canva. yeah, interesting journey.
Jodi (02:48)
Absolutely. I’m sure there’s so many kind of contrast of experiences and you feel like you nailed it at ContentCal and then you’ve got a whole new set of challenges. And I assume influencer marketing has been the core or a core strategy for you, a core growth strategy for you throughout ContentCal and Adobe. So I guess we’ll be looking at how influencer marketing has shifted for you in the new things that you’ve gained.
So I’d love to hear more about your take on influencer marketing at large. We know it’s important, but I’d love to hear kind of your broad scope overview of how influencers have really bolstered the growth for your companies.
Andy Lambert (03:33)
Yeah, my favourite topic to be honest. This is the bit I care deeply about and whilst again to caveat this, this is all very context specific. I think it’s very relevant for the podcast because my lens that I see the world through has always been in B2B tech, predominantly SaaS, right? So that’s the kind of narrow slice of the world that I see. So when I say, you know, this is the way that businesses should market, I’m looking at.
through that lens as well, which I think is relevant for the podcast listeners, but I want to call that out because I’m also aware of my own biases. So I want to call that out. So number one, it has been a journey getting to this understanding of like what I’ve broadly put under the category of personality led growth. And I think that overall category is something that’s in
particularly interesting and it’s becoming even more interesting. I think I’m certainly noticing whether again it’s like, you know, confirmation bias or just the echo chambers that I live in, is that it just feels like there’s a lot more momentum building around this as an initiative around B2Bs. Whether it’s as a result of the shifts that are happening to the search landscape, right?
plays into it for sure, again, plays into that more kind of personality driven growth, narratives across multiple different sites being really powerful. But also, you know, to the broader swell of AI content and how like, it’s so easy to produce content at scale and obviously I, you know, build a content production app. And, you know, on one side I’m building products that allow
brands to create content at scale, like on-brand content at scale. But I’m also, you know, recognise the cognitive dissonance where actually it’s really those authentic personal narratives and the things that are really cutting through and increasingly that’s gonna be the thing. And like I said, I’ve been on a journey to get to that mental model where our initial growth tactics at ContentCal were pretty like…
very standard, right? Very standard. Like speak to your first 10 customers, think, I think we got something here. Then immediately think, hey, guess what? We’ve got a brand that we can then start putting some paid budget. We raised 500,000 pounds initially, and most of that went into Google ads, you know, well, probably half and half, right? The rest went into some dev resource. And we learned a very expensive lesson very quickly, put it that way, just totally misunderstood.
brand versus demand. No one knew who we were entering a very busy category with the likes of like Buffer, Hootsuite etc. know social media management is a fairly mature category so who is this brand? Content Cowl that’s now in people’s feeds. Unsurprisingly it didn’t quite work at that level. So this is probably the least surprising realisation of all time is that we’re like ⁓
I think we probably need to do some more brand orientated stuff. So that’s when we really started to pivot into, okay, well, let’s focus on this kind of personality driven approach. So there are a number of layers to it. Number one was like, okay, well, let’s activate the founders. predominantly the CEO and me as co-founder who ran and basically CRO was like my main role.
And we’re like, okay, fine, let’s build our presence on LinkedIn. Again, you’re not gonna see results overnight, but it just became a thing that we started and has created, and I’ll still go on to talk about, created an incredible halo effect over the other stuff that we did. So that was one thing, all right, let’s lean into founder-led branding. Get that? Because most of the deals we were closing in those early days were as a result of personal networks. Generally how startups work.
So that was fine. And then, you know, it’s very hard to scale, so we started to implement a social listening tool because our product was starting to get well received, people started talking about it. So I used a social listening tool, which I still use today, called Mentionlytics. I’m not endorsed by them at all, by the way. I just like the product, and it’s cheap, so I liked it more from a startup point of view. So I looked at Mentionlytics. We’re looking at the people that were talking about ContentCal. And…
started to create a bit of a CRM if you will of people that were talking about us the most. Then I went out my way to like build relationships with those folks because they’ve organically like gravitated to what we’re doing in our message so they make the best possible influences for us because I was like okay if these people already like us call them they’re our evangelists. So I then had you know one-on-one chats with everyone that was talking about us that had some degree of influence.
more than 5,000 followers was what my benchmark was then, and added them to a Google Sheet and built relationships with them. Simple stuff, right? Gave them free access to the product and gave them opportunities to join me on webinars to discuss stuff. It was a really organic way of like, hey, we got some nebulous word of mouth stuff, how can I empower the people that are talking about it to then build on it? So.
We were then starting to see some of the kind of green shoots of what became a broader influencer strategy. Then we made another costly mistake because we’re like, okay, this influencer thing is kind of a thing. This was like 2017. So then we decided to put $30,000 into having one person do a Facebook live about us, do a whole hour long session, like real deep dive into content cal. This person is very well known.
I will not disclose the names for obvious reasons, but very well known in the social media space. Long story short, it delivered nothing. Maybe a couple of sales off the back of it. Huge waste of time. What we had not understood is that when you don’t buy, what we were trying to buy, we just trying to buy an audience. That’s actually not the way influencer marketing works in B2B.
Influencer marketing works when you have genuine advocacy. This is what I believe anyway, right? So this is what I’ve come to believe and that person Would do brand partnerships with with Hootsuite with buffer all of the other competitors So there was nothing differentiating us to her audience Then we just became another ad right so and that again it was very similar to
to the approach for paid media as well. So we’re like, okay, how can we reevaluate this? We’d already seen some kind of grassroots word of mouth growth from those kind of evangelists, if you will, started to see some stuff coming from our founder led motions that I mentioned. So we’re like, well, how do we scale it? So then there was two things that we ⁓ really dialled into. So number one was communities. So working with communities. So to be very specific,
Two in particular yielded fantastic growth. So number one was the marketing meetup, which is a fairly well-known marketing community in the UK, about 60,000 people. What I had noticed, because I attended their meetups, I was looking around the room thinking, the 60 people in this room are our ICP. And at that point we really understood who we were focusing on, because none of this stuff works without a like,
a laser-focused understanding of who you seek to serve. At that point, it was small to mid-size agencies. That was our thing. And that was the kind of minimum viable audience, as I talk about it. So it’s not gonna be your audience forever, but it’s the audience that gives you that initial nebulous growth. So there were a bunch of those type of individuals or profiles within the marketing meetup. So working with them was a no-brainer. Yes, we paid them.
Um, but the endorsement from the founder, Joe was genuine. So the important thing was it’s like, yeah, we’ll pay you. Of course, there’s some transaction is value exchange, but we’ll also co-create content with you rather than just like put out ads. So we ended up doing like workshops for their team, like how to build a content strategy for their entire community. Uh, did webinars together with them also gave Joe platforms from our content cow perspective. So we’re thinking about value exchange.
So the point is it became a business friendship. So when anyone spoke to Joe and said, hey, because he’s got a lot of respect in the industry, anyone spoke to Joe and said, what social media tool should I use? The default reaction immediately was always ContentCal. And that’s what we wanted, genuine advocacy. Scaled that approach for a couple more communities. And then the final thing, this is very long answer and I’m gonna shut up after this, is we’re then like, okay, so how then do we give our brand like,
real halo effects and big hitting type of like more macro level stuff. So that’s when we started to put together our own webinar series and having our own content format that we would invite influential people into, right? It’s pretty obvious and none of this like ground breaking stuff really, know, not totally similar to what you’re doing with the podcast here, Jodie. But the wonderful thing is when you bring on like the heads of social,
at like Monzo, at Innocent, at Lloyd’s or whatever, like the big, like they’re not our customers, but we gave them stages to speak about social media strategy. So then we ended up becoming like the place that we go to, like every two weeks we run a webinar about like real deep in the weeds of social strategy and how to drive growth across social. We were getting 1,500 people sign up to that every single, every couple of weeks that we were running it.
and we continue to get more and more higher profile people. So Stephen Bartlett was joining later on, Matt Navarro, who’s well known in this space. Again, giving them platforms gave us a halo effect. Also, these people aren’t users of ContentCal, well some of them were, some of them weren’t, but in an audience mind, because it’s a ContentCal plus Monzo Bank webinar, in people’s mind they make the connection, like, ooh.
that’s authority, that’s trust, know, so make the association between the recognisable brands and ContentCal. And the long story short here is that I ended up doing some analysis of the back of the first quarter of 2020 when all of these initiatives had to have time to bake. And what I looked at was that
75 % of our leads were coming now through word of mouth channels. either through the influencer initiatives, either through word of mouth recommendations and all that kind of stuff. And because I tracked it all in HubSpot, we also found that all of the sales were closing in half the amount of time. So pipeline velocity doubled and we’re closing it twice the amount of average sales price. Because if you don’t have any power of brand,
people start picking at the cost and look for discounts, yada yada. So at that point, we pivoted, and that was the first quarter of 2020, we pivoted our entire go-to market to be like, are all in on this personality-led growth across communities, evangelists, influencers, founder-led brands, all of these different, what I call spheres of influence. Yeah, we’re now activated, and that just created to the point when…
I used to hear all the time when I’d listen in to our sales reps calls, I’d be like, I hear that our customers or prospects at that point were saying, I just keep on hearing Content Cal all the time, so I thought I would check you guys out. I’m like, job done, right? Job done, because in, we’re not everywhere, but we are in your spheres of influence. We are talked about all the time in the places that you hang out. So, that was when I knew, I was like, yeah, we’ve cracked it.
Jodi (14:51)
Absolutely. Thank you so much for bringing that to life. think you mentioned that it wasn’t groundbreaking, but I think it’s very impressive to kind of structure and streamline a word of mouth engine slash influence engine. Just so I think has marketers, we think influencer and we think Stephen Bartlett, I don’t know, someone with 30,000 followers on LinkedIn, you know, and we’re, we’d look at it.
an influence agency and, you know, pick who we think is most relevant, but you’ve actually recognized the, the influence part of it rather than the influencer part of it. And you’re honing in on these kinds of centers where, where anyone can be an influencer. You can be an influencer. can be an influencer. Your mom can be an influencer. You know, if she’s talking to the right people, then she is the kind of person that you want to advocate.
Andy Lambert (15:29)
rest.
Jodi (15:43)
your solution and build strong relationships there, so super fascinating.
Andy Lambert (15:48)
Yeah, it’s that mindset shift into like, influencers don’t start in my world, they don’t start with like, we should work with Jodie because Jodie’s got ex-followers, we’d be like, who do I know is influencing my customers and I will go find them. Simple as that. And I do have a tip on that because this is easy said, hard to do, which is…
This might not be popular with everyone or possible for everyone. Because I was CRO, it meant that I controlled sales and marketing. So it gave me a bit more free rein.
but we would hold back commission from the sales folk until they had the lead source properly attributed in HubSpot. So probably not, they make me very popular sometimes, but every Monday morning we would look through every single deal that was closed in that previous week and.
if that sales rep could not tell me exactly where that deal came from, and, because I asked them all to ask this question, which is the most important question, which is when a customer was signing up, because we had like an inbound-led model, right? So, lead inbound demo sale. For every one of those calls we’d have a customer, I got them, or the sales team, all to ask this question, which is, what specific…
individual or moment inspired you to sign up to ContentCal today? So like at that point you then tease out that the thing because most people are just like I heard about you when I googled it I’m like no that’s not good enough like like what was the moment that you heard about ContentCal thought that now is the time that I need to do this like what what inspired you there who you know was there a specific person or moment you know it seems like really like
annoying at the first part of a call because you just really want to tease out the information because HubSpot was just telling us like any other attribution software that all the leads came through Google, hence the reason our budget got so misaligned towards Google. But ever since we pivoted that to then get our
sales reps really to get that level of fidelity, then that became amazing because I started to hear the same names or the same communities in the same spaces come up or the newsletters or the webinars or whatever, the podcasts. I just was like, okay, cool. Well, I’ve got all of the insight I need because our highest paying customers and most valuable ones are coming from these 10 surfaces. I’m just going to go after them. And that’s the mindset shift.
Jodi (18:08)
Absolutely. I mean, yeah, you can use first touch, last touch attribution, all of these models that track traffic on your website. But ultimately the most important moment is when it clicks for your audience. They might’ve watched a webinar three years ago, but if they came across your salesperson at a conference six months ago and it really kind of snapped for them, then that’s, that’s not untracked, but…
more pivotal. So that makes sense. It’s an interesting way to kind of incentivize it, but to place that importance on it, yeah, you probably have to do something a little bit more impactful and drastic. So, well, not drastic, but yeah, powerful. Right. So I’m already getting kind of a sense of the startup influence mindset versus this
Andy Lambert (18:35)
Correct.
Yeah, yeah, exactly.
Jodi (18:58)
huge mammoth enterprise mindset. I would absolutely love to hear how your approach has shifted now that you’re part of Adobe. And if you’ve still got the same mindset, if you’re now focusing on those Stephen Bartlett kind of types, what does the sphere of influence for Adobe look like?
Andy Lambert (18:59)
it.
Yeah, it’s really interesting. there’s a couple of lens to answer this through. So Adobe is a complex beast, right? So there are a huge range of product offerings. So I’m gonna speak through like two lenses. So number one, the product that I product manage, which is Adobe Express, which is an interesting like mix between B2C and B2B, right? Because it is used by businesses, but like.
it’s consumer level PLG type of motion typically, although it’s going to adopt a lot more within enterprise organizations. So there’s an interesting like bifurcation between like, you know, the typical more consumer PLG motions, which is, yeah, broad brand awareness. And we’ll talk about the influences in that category. And then the more kind of, I would say like,
B2B enterprise orientated sales motions, which is a slightly different approach. So let’s talk through them all, because it definitely has challenged my mental model about who to work with in what capacities. So number one, from like a PLG, the more kind of, I guess, consumerish play on this, my shift in certain contexts now, because I’ve always been about like,
micro nano influences typically and Stephen Bartlett actually fitted into that category pretty well I don’t think he had much more than you know a couple of thousand a couple hundred thousand followers at that point definitely was not that the we couldn’t have afforded him now I can tell you that from content count base but we are working with him again from an Adobe point of view because we have a target to shift our main KPI is unaided brand awareness right real simple and
I think that represents a real great understanding from like a business leadership perspective of going, brand is really important. You know, we’re not looking at like trial signups or leads or anything like that. Well, I mean, of course we’re tracking it, but we don’t care about the like kind of the direct golden thread between an influencer post and trial signups in this scenario. We’re looking for ultimate brand lift. So, you know, these are the really healthy like leading indicator metrics that help.
underpin a brand’s performance, which is unaided brand awareness, but then also share of voice is becoming increasingly important. That’s becoming very important as well, especially given what’s happening with search. And yeah, we’re very close to thinking about the future of search, et cetera. yeah, brand awareness, unaided, share of voice, share of mentions, those kind of things, they’re your leading indicators of which…
I’m seeing more and more marketers lean into. So real good understanding of brands. So that’s kind of lesson one brand and the importance of that at like a real macro level. Of course, not every business has the financial capability to really go as big as we have with, you know, people that are well known in the small biz community space and entrepreneurship spaces, which is where we’ve been leaning into. So Stephen Bartlett, Simon’s…
Simon Squibb, sorry, not Simon Sinek, Simon Squibb. And also Max Kirilenko from the Korea Ladder as well. So lots of those kind of like big, like multi-millions of followers. So kind of big macro influences. And I’ve always been of the mindset like, you know, very targeted micro nano influences being a way to approach it. Like we were just talking about. So just goes to show like both things can be true at the same time, but.
Would I be working with a big macro like that if I was back in startup days? Definitely not, because it’s very hard, very, very hard, and there’s no way of truly proving the impact over the short term. So you’ve really gotta be in it for the long term. And that has been a big mindset shift from an Adobe point of view, which is great to really think about the creator ecosystem and the fact that this is how decisions get made now, right? So.
A lot of that budget as you see the same with HubSpot huge amounts of budgets coming out of ⁓ traditional paid media into creators and basically seeing the same approach here at Adobe so that’s kind of like yeah point one like macros still work at that big brand lift level, but you know again, I still very mindful that it is like ICP and who influences them
over just sheer follower counts. yeah, both things can be true. Then the other piece is that I’ve been really encouraged to see is that seeing a lot more of our leadership team get very active on LinkedIn, particularly in the more enterprise side of things and more deals are getting done directly off the back of inquiries from LinkedIn too. And we all know this is a thing, but great to see that working at a macro level. This isn’t just…
something that works from a founder, content cowl type of point of view. This works at the macro as well. And I think the other learning from an Adobe point of view as well is that two things have worked best in terms of the influencer activation. Because older mindset, like we were talking about, is about buying followers and reach or whatever. The more modern mindset is you’re actually buying creativity.
and what creators give you is your opportunity to look through and talk about your product in a completely different lens. And when you embed your product and you’re offering more neatly into an influencer’s content format, the results, unsurprisingly, are much better. So, for example, the, take the Simon Squibb example.
That was really good because we gave 10,000 pounds to finance a business idea. So this is Simon Squibb’s thing, right? It’s the help bank funding startup ideas. So it felt a real natural integration. It’s not like we interrupt this broadcast and tell you why Adobe Express is great. It’s like, it feels natural. It’s part of it. And…
The other one that was very good, a couple of things with Stephen Bartlett that have gone very well. Stephen Bartlett has often had a view where the typical traditional business plan is dead, a manifesto is a better way of doing it. So a manifesto is like your principles, your foundational rules of building a business and what you care about. And a manifesto is a more productive and useful thing was the thesis.
So basically then we created a guide for working with Stephen Bartlett to create like the manifesto method. How would you build your own manifesto? And then we templated this in Adobe Express so everyone could create their own manifesto with predefined templates. Again, it’s like a mix between huge respect, you know, that already is around this particular individual. The fact that people can feel like they can get something else, something, you know, deeper.
from Stephen Bolles, so this education that wrapped around how do you create a manifesto and then the actual how do you get it done and what tools do I need to get it done. So it kind of it felt a much more deeply integrated thing and Adobe Express felt like a necessary part of that rather than like that kind of awkward bit between like ⁓ so now we’ve spoken about the good stuff and you should use this product it’s just it’s natural it felt and you know the the activation rates which I can’t.
obviously disclosed, but like the activation rates and the performance was much better. So that’s not just about brand because when you link it directly into those initiatives, then you see direct performance improvements as a result. that’s been, again, a really important thing and a next level. We hadn’t really done that kind of real creative approach from ContentCal, right? Basically, we’d always been in like the thought leadership type of.
with those webinars or podcasts or the courses that we run. So this was really cool, starting to embed your products as part of a creator’s workflow. So that’s been very cool. Hopefully it makes some sense.
Jodi (26:57)
Yes, absolutely. So you’ve really answered my question that I was going to have at the beginning of this section when you brought it to life, the kind of partnership that you would have with someone like Stephen Bartlett, where it’s really kind of almost growth hacky in a way to get people to use the Adobe Express tool. Because I kind of was basically under the assumption that bigger influences.
Andy Lambert (27:01)
you
Jodi (27:21)
because they’re established as influencers and they work with so many brands, it maybe would come across to the consumer as less sincere because they know that they’re getting paid. This is a paid partnership. of, yeah, it kind of ruins the illusion of like sincerity from a kind of advice perspective. But if you’re kind of actively encouraging,
the use of Adobe in a kind of more passive way and it’s less salesy, it’s less like an advertising segment and more like a kind of embedded part of his working ways then it feels a lot more organic and natural but you probably have to be a bit more strategic with how you work with them to kind of make it feel a bit more organic.
Andy Lambert (28:03)
Yeah for sure, it’s definitely higher lift. is not, know, whilst I’m here talking about it, there are a team and agencies behind making this happen because this requires that this is incredibly cross-functional, very, very deep, lots of strategy work that has to happen to make this work. But the results are worth it ultimately and I think the
The point that we also haven’t touched on so far, again is the mental model that stays true from small to large too, which is the importance of long-term stuff, like for each of those influences that we’ve worked with.
we have done multiple different things with them over time because, you know, and I think we’re seeing this on LinkedIn. I don’t know what you’ve seen as well, Jodie. I’m noticing quite a lot of my network doing more and more sponsored content, which is just like kind of one-off posts. And, you know, you look at the results, people can see it’s an ad, the content’s not bad, but it just…
ends up looking like an ad. The theory’s right, know, trusted voices talking about a product, you know, theory is right. But because it’s kind of like one and done, you know, it just doesn’t really deliver the results. I might be talking myself out of some business here, but like I’ve also done similar things for other tech companies where they’ve wanted to partner with me on some content.
It’s fine, you know, I’ll try my best but it’s never gonna work as well as deliver the same outcomes as if I was doing this over a long period of time and the things that I was advocating for were part of, you know, to your point that you were talking about, like part of my workflow or way of doing things and they are just a means to an end rather than like, hey guys, you should use product X, of course, you know.
ads should be better than that, but you get the idea. It starts to feel like an ad unless you’re talking about it consistently and giving the kind of more thought leadership, best practice, and saying like, here’s what I’m trying to achieve in my business, here’s how we can help you, how we can do it together, but in order to do that, there are some tools that I need to bring it to life. And I think that’s what we’re missing as influencer marketing in B2B and…
certainly what you’re seeing a lot on LinkedIn, is like real kind of one-off piecemeal, like dropping discount codes and it’s, unfortunately we’ll erode trust quickly in that way unless we think about this more holistically, more creative first and about ⁓ more long-term orientation.
Jodi (30:31)
Yeah, we definitely have a lot to learn from B2C. feel like these kind of long-term brand partnerships are so popular and common and you watch a YouTube video now and the ad is not just a, let me just talk to you about this for five minutes. It’s I don’t know, embedded into the plot line of the script of their video. And so it is funny how B2B does kind of take a, take a bit longer to kind of work out how we can switch this up and make it more business education.
Andy Lambert (30:47)
Yes.
Jodi (30:59)
And yeah, interesting. So I’m sure we are helping propel the B2B influencer marketing way with this podcast even. It’s been so utterly inspiring. Thank you so much, Andy, for coming on. It’s just been a pleasure to talk to you.
Andy Lambert (31:14)
Thanks, Jodie. Sorry for the long answers. I have a lot to say on this matter.
Jodi (31:18)
It’s great. It’s great. We love it.
