We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? 

Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Barclaycard, to fast-paced fintechs like Refinitiv and Finastra. 

Learn how Simeon approaches his marketing with customer-centricity, and emphasises the importance of research and relationships, with the success stories to prove it. 

Listen below, on Apple Podcasts or Spotify

And once you’re done listening, find more of our B2B marketing podcasts here!

The FINITE Podcast is made possible by:
– Clarity: the fast growing, global marketing communications agency working with leading technology brands.
– 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
– And Exclaimer: the industry’s leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.