September 15, 2018

How to define clear website user journeys for B2B Tech Companies

image showing book and tools that aid with mapping out a website user journey

What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…

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