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August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

B2B content strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal.  The same thinking applies to any content marketing strategy….

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Recent Podcasts

  • Kat Wendelstadt B2B marketingThe 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
  • Hyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software
  • Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso
  • Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker
  • Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore

Events

  • Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
  • Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
  • Event: Navigating purpose-driven messaging in tech: Key takeaways
  • Exclaimer partnershipAnnouncement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
  • ABM interviewInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

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