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August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

B2B content strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal.  The same thinking applies to any content marketing strategy….

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Recent Podcasts

  • Podcast: The Marketing Priorities of a Global Enterprise in 2025 with Rebecca Stone, SVP, Revenue Marketing at Cisco
  • Podcast: How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
  • Podcast: Six Acquisitions in Six Years with Valeria Bouchoueva, Regional Customer Marketing Manager at S&P Global
  • Podcast: Growing a team with Johnathan Grzybowski, Founder of Penji
  • Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

Events

  • Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
  • Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
  • Event: Navigating purpose-driven messaging in tech: Key takeaways
  • Exclaimer partnershipAnnouncement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
  • ABM interviewInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

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