September 29, 2025

PR x Digital Marketing: Winning B2B in AI Search with Tom Telford, CDO at Clarity

In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should…

July 7, 2025

Podcast: The Marketing Priorities of a Global Enterprise in 2025 with Rebecca Stone, SVP, Revenue Marketing at Cisco

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team.  We also discuss Rebecca’s unique approach to team structure, where a…

March 24, 2025

Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation.  They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platforms, shifts in buyer behavior, and the…

February 3, 2025

Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA

Get insight into the next evolution of marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA.  Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses. Gain…

December 30, 2024

Podcast: How to think about marketing strategy with Colin Lewis

This episode provides a breakdown of strategy – how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. Listen below, on Apple Podcasts or Spotify And once you’re done listening, find more of our B2B…

November 11, 2024

Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help you see what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether…

October 14, 2024

Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

In this episode of the FINITE Podcast, we’re joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing’s role in driving growth and how to transform the perception of marketing among executives. We explore several key topics…

September 30, 2024

Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences.  Today, we tackle…