As the lockdown continues, so does our webinar series! This time, we had a fantastic line-up of marketing automation specialists from B2B tech companies join us for an in depth hour discussion.
As 18.00 approached, our speakers tuned into the panel and dived straight into the discussion around marketing automation. On the panel we had Praveen Raj Ravichandran a Senior Marketing Automation Specialist at Medtronic, Dominik Elmiger, Head of Marketing at Ably Realtime & a CIM examiner, and James Campbell, Director at Nebula Consulting. The panel was moderated by Alex Price, Founder & MD of FINITE.
Where throughout the hour we covered the following topics:
- Getting started with marketing automation: unlocking budget & getting stakeholder buy-in
- Implementing marketing automation: forecasting costs, migration between platforms and segmentations at different sizes of database
- ‘It’s not just about technology’: Lead flow and customer journeys, team size/structure, content as the fuel for your marketing automation engine
- Sales & marketing alignment
Again, we’d like to say huge thanks to our speakers! It was a very interesting, and exciting webinar!