As the lockdown continues, so does our webinar series! This time, we had a fantastic line-up of marketing automation specialists from B2B tech companies join us for an in depth hour discussion.
Here’s what happened:
As 18.00 approached, our speakers tuned into the panel and dived straight into the discussion around marketing automation. On the panel we had Praveen Raj Ravichandran a Senior Marketing Automation Specialist at Medtronic, Dominik Elmiger, Head of Marketing at Ably Realtime & a CIM examiner, and James Campbell, Director at Nebula Consulting. The panel was moderated by Alex Price, Founder & MD of FINITE.
Where throughout the hour we covered the following topics:
- Getting started with marketing automation: unlocking budget & getting stakeholder buy-in
- Implementing marketing automation: forecasting costs, migration between platforms and segmentations at different sizes of database
- ‘It’s not just about technology’: Lead flow and customer journeys, team size/structure, content as the fuel for your marketing automation engine
- Sales & marketing alignment
Again, we’d like to say huge thanks to our speakers! It was a very interesting, and exciting webinar!