Ready, set, go global with ABM!
In this workshop The Marketing Practice and Verizon will share with FINITE Community members how they worked together to build a brand-new partner channel for Verizon, using ABM to build awareness, start relationships and generate pipeline in new markets and new strategic accounts.
Erica Neal from The Marketing Practice will be joined by Rob Reynolds, Head of Channel Marketing at Verizon, sharing how they planned, executed and expanded an ABM programme which began with a small number of strategic accounts in Europe, and is now a global programme with a multi-million-dollar pipeline attributed to it.
What you will learn:
- How marketers new to ABM can start small and build a programme from scratch
- How to establish a template for success and expand your ABM programme
- How to maintain agility and react to opportunities
- How to implement a multi-touch attribution model and build a dashboard to track ABM’s contribution to company pipeline and revenue.