ABM Workshop

Ready, set, go global with ABM!

In this workshop The Marketing Practice and Verizon will share with FINITE Community members how they worked together to build a brand-new partner channel for Verizon, using ABM to build awareness, start relationships and generate pipeline in new markets and new strategic accounts.

Erica Neal from The Marketing Practice will be joined by Rob Reynolds, Head of Channel Marketing at Verizon, sharing how they planned, executed and expanded an ABM programme which began with a small number of strategic accounts in Europe, and is now a global programme with a multi-million-dollar pipeline attributed to it.

What you will learn:

  • How marketers new to ABM can start small and build a programme from scratch
  • How to establish a template for success and expand your ABM programme
  • How to maintain agility and react to opportunities
  • How to implement a multi-touch attribution model and build a dashboard to track ABM’s contribution to company pipeline and revenue.

Learn more about the speakers below ⬇️

Rob Reynolds

Rob Reynolds

Rob leads channel marketing at Verizon Business, responsible for finding, creating and growing partner relationships across a range of partner types including SIs, VARs & MSPs.With extensive marketing experience across both direct and indirect routes to market, both as a vendor and partner, Rob leans on this multidirectional perspective and insight to shape global best…

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Erica Neal

Erica Neal

With 18 years of tech sales experience behind her, Erica Neal leads the Outbound Demand Generation team at The Marketing Practice after joining the company eight years ago. Erica’s role is focused on optimising The Marketing Practice’s demand generation team and their practices across calling, email and social media, and in more recent years, supporting…

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