Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
B2B technology is shifting at an unprecedented pace. As traditional sectors grapple with supply chain pressures, shifting workforces, and the demand for personalisation, new frontiers like hardware-as-a-service and physical AI are moving from peripheral concepts to essential infrastructure. For marketers, the challenge is clear: how do you build a category and drive adoption for a…
Read MoreThe 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders – able to vibe code landing pages, wire up automations, understand agents, and ship prototypes alongside leading teams and shaping narrative. So what does a successful marketing leader actually look like in 2026? In this episode of the…
Read MoreHyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software
In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri, CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Economy and what it means for the modern B2B marketer. We explore a world where artificial intelligence interacts…
Read MoreScaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso
How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend? In this episode of the FINITE Podcast, Jodi sits down with Kris Rudeegraap, CEO and Founder of Sendoso, to peel back the curtain on their sophisticated community ecosystem. Kris breaks down how Sendoso manages four…
Read MoreSynthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker
We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is “fake” data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets. For B2B marketers, this means using AI to create a digital “twin” of your customer base. Instead of waiting weeks for a survey…
Read MoreDesigned Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore
How do you move from simply “using” AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek, CMO of Sitecore, introduces her philosophy of Designed Intelligence – the intentional choreography between human creativity and AI capability. Michelle breaks down why the future of marketing isn’t about chasing cost efficiencies, but about scaling empathy and connection. She…
Read MoreThe New B2B Influence Model: How to Drive Growth Through Genuine Advocacy with Andy Lambert, Principal Product Manager at Adobe
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it’s where B2B marketing is headed, but we there’s a lot of improvement needed beforehand. On this episode of FINITE, we’re joined…
Read MoreMastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People
This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: Learn the current…
Read MoreHumanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your ‘About…
Read MoreMastering LinkedIn Marketing with Steffen Hedebrandt, Founder and CMO at Dreamdata
Steffen Hedebrandt, Co-Founder and CMO at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics – plus the…
Read MoreRecent Podcasts
Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin
Hyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software
Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso
Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline