October 14, 2024

Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

In this episode of the FINITE Podcast, we’re joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing’s role in driving growth and how to transform the perception of marketing among executives. We explore several key topics…

September 30, 2024

Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences.  Today, we tackle…

September 16, 2024

Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some?  This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech.  You’ll learn: For the LinkedIn post Philippe mentioned, see here.  FINITE nor Philippe have any…

September 2, 2024

Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital

If you’re finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets…

August 12, 2024

Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity.  Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research…

July 22, 2024

Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura

In this episode of the FINITE Podcast, we dive into a topic that’s on everyone’s mind: Google’s upcoming ‘cookie depreciation’ happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth,…

July 8, 2024

How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing…

June 17, 2024

Reinventing Marketing with Bruno Bertini, CMO at 8×8

Bruno Bertini, CMO at 8×8, shares insights into the marketing reinvention currently happening at 8×8.  Learn about the impact of culture in a marketing team, ways to strengthen marketing’s influence within organisations, and approaches to branding complex tech products.  With 8×8’s established history of innovation, this episode offers a fascinating insider’s view on their latest transformations….