July 7, 2025

Podcast: The Marketing Priorities of a Global Enterprise in 2025 with Rebecca Stone, SVP, Revenue Marketing at Cisco

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team.  We also discuss Rebecca’s unique approach to team structure, where a…

July 4, 2025

Podcast: How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI

Are your customers conservative or liberal? And does it matter?  Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B.  Your company exudes values that align with right or left leaning politics, and you probably don’t even know it.  This…

May 26, 2025

Podcast: Six Acquisitions in Six Years with Valeria Bouchoueva, Regional Customer Marketing Manager at S&P Global

After a short break, the FINITE Podcast is back with a must-listen episode!  This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions.  Whether you’re…

April 14, 2025

Podcast: Growing a team with Johnathan Grzybowski, Founder of Penji

In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category.  We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents.  The conversation then shifts…

March 24, 2025

Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation.  They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platforms, shifts in buyer behavior, and the…

March 10, 2025

Podcast: Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable

In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna’s story is one of resilience and transformation. Miruna candidly shares the challenges she faced at each stage of…

February 17, 2025

Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)

Stand out in a competitive market with market intelligence insights.  On this episode, we’re joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley’s market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward and provide a competitive edge….

February 3, 2025

Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA

Get insight into the next evolution of marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA.  Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses. Gain…

January 20, 2025

Podcast: Why marketing trends won’t work for you, with Jodi Norris

There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for…

December 30, 2024

Podcast: How to think about marketing strategy with Colin Lewis

This episode provides a breakdown of strategy – how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. Listen below, on Apple Podcasts or Spotify And once you’re done listening, find more of our B2B…