August 10, 2020

Podcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform.  Gustaf sat down with FINITE podcast host Alex to explore how this…

July 27, 2020

Podcast: Demand Generation for B2B Tech Growth with Clemens Deimann

In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies. This episode covers:…

July 13, 2020

Podcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…

June 29, 2020

Podcast: The future CMO role with Pete Rawlinson, CMO at Workvivo

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…

June 15, 2020

Podcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…

May 18, 2020

Podcast: Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably

Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing…

December 2, 2019

Podcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF

John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…

August 15, 2019

Podcast: Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. This episode…

August 9, 2019

Podcast: ‘Account Based Targeting’ with Ashley Kessler, Calabrio

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence. Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing…

July 28, 2019

Podcast: Balancing brand & performance marketing with Mark Walker, CRO at Attest

Mark Walker is Chief Revenue Office at Attest – a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform. Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic…