April 2, 2020

Podcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…

March 31, 2020

Podcast: Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye

Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations through AI technology. Cindy has worked across a number of different B2B technology companies and has shared a some of her insights in this episode. FINITE podcast host Alex Price sat down with Cindy…

March 6, 2020

Podcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…

January 21, 2020

Podcast: Sales enablement for B2B tech companies with Nicole Lindenbaum, Marketing VP at Teampay

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode Alex sat down with Nicole Lindenbaum, VP Marketing at…

December 2, 2019

Podcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF

John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…

August 15, 2019

Podcast: Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. This episode…

August 9, 2019

Podcast: ‘Account Based Targeting’ with Ashley Kessler, Calabrio

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence. Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing…

July 28, 2019

Podcast: Balancing brand & performance marketing with Mark Walker, CRO at Attest

Mark Walker is Chief Revenue Office at Attest – a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform. Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic…

June 26, 2019

Podcast: Digital marketing challenges with on demand CMO Oren Greenberg

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg. Oren is an experienced on demand Chief Marketing Officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects. Our host Alex Price sits down with Oren to talk about everything from…