December 7, 2020

Podcast: From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long ‘experiment’ in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand…

December 1, 2020

Podcast: The importance of search in the B2B customer experience with John Watton, CMO at Yext

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John…

November 2, 2020

Podcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun

FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers:  Nick’s background in marketing and the…

October 19, 2020

Podcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…

October 6, 2020

Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…

September 7, 2020

Podcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…

August 24, 2020

Podcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…

August 10, 2020

Podcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform.  Gustaf sat down with FINITE podcast host Alex to explore how this…