FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. 

At our B2B event marketing panel, we heard from five marketing leaders from top tech companies. They shared their experience of shifting strategies due to COVID, their observations of event technology enhancements, how they measure and increase engagement of virtual events, and what the future of event marketing will look like. 

The panel discussed: 

  • How has B2B event marketing shifted since the outbreak of COVID?  
  • How has event technology evolved to meet the needs of B2B marketers?
  • How can you measure the engagement of virtual B2B events? 
  • What will hybrid events look like? 
  • Tips for increasing show rate, engagement and meeting KPIs for virtual B2B events 

Thank you to our B2B event marketing experts who gave their valuable insights: Nirupam Sarkar, Head of Marketing, UK & Europe at Digitate, Robbert Van Der Pluijm, Global Lead Events and Experiences at Permutive, Ally Masi, Senior Product Marketing Manager, SMB Executive Events at Salesforce, Kathryn Frankson, Director of Event Marketing at Informa and Nick Forster, Co-founder at London Filmed

How to increase engagement of virtual B2B events 

To hear more B2B event marketing insights from the panel, FINITE members have access to the full discussion.

Apply here for a free membership and join B2B tech marketers around the world to expand your career.

We’ve released a FINITE research report on B2B tech marketing trends, with stats on event marketing such as “37% of B2B tech marketers reallocated their 2020 face-to-face marketing budget to digital channels instead”. Read the full report here to find out more insights from B2B tech marketers themselves.