January 18, 2021

Podcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

B2B tech marketing podcast

On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…

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January 11, 2021

Podcast: No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

B2B tech marketing podcast

On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms….

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January 4, 2021

Podcast: All things B2B marketing & growth with Yam Regev, CMO

B2B technology marketing podcast

Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to…

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December 14, 2020

Podcast: Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

B2B tech marketing podcast

Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP.  Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities…

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December 7, 2020

Podcast: From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

B2B marketing podcast

Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long ‘experiment’ in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand…

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December 1, 2020

Podcast: The importance of search in the B2B customer experience with John Watton, CMO at Yext

B2B marketing podcast

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John…

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November 16, 2020

Podcast: Product-market fit is a broken concept with Rand Fishkin

b2b marketing podcast

Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…

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November 2, 2020

Podcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun

B2B tech marketing podcast

FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers:  Nick’s background in marketing and the…

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October 19, 2020

Podcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

B2B marketing podcast

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…

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October 6, 2020

Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

Mary Ellen

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…

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