A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.

As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment. 

On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital – an investment firm that focuses exclusively on B2B software businesses.

Listen to the full episode to learn about:

  • Arthur’s experience in VC and marketing
  • When should companies invest in marketing?
  • How does product-market fit affect investment?
  • How different funding rounds influence marketing
  • Dealing with investors as a persona group
  • How involved in an investor in company operations?
  • How investors view long term growth vs. short term marketing initiatives
  • How should marketing be structured for different rounds?
  • Which marketing metrics does an investor look at?
  • What should companies be demonstrating for their next investment round?

Find the full episode here:

And once you’re done listening, check out our other episodes here