Content marketing is a vital part of a successful B2B marketing strategy. So, join us on the 27th of August at 14.00 for a packed hour discussing strategies to identifying key objectives and purpose of content for your B2B company, look at how to use content to build your B2B brand, weigh the impact of SEO in content & identify how to measure your success.  

This time, we have an awesome, all female speaker line-up!

Here’s the full agenda:

14.00 Introduction from Alex Price Founder FINITE   

14.05 The importance of content in building a B2B tech brand

  • How to create an editorial calendar that matches the goals of your company 
  • Work with the sales and client services teams to find partners for research 
  • Key ways to promote your content: use different materials ranging from recording videos to use of social media

Yvette Essen
Head of Content and Communications

14.20 Panel Discussion: Create B2B content in an SEO world beyond the blog post

  • Understand key objectives and drivers behind content in B2B tech marketing: awareness, education, trust
  • Weighing the impact of SEO on your content 
  • Content beyond the blog post: find & execute more engaging, interactive and dynamic content formats for B2B tech brands
  • Measure your success: What are the key indicators and best practice for reporting these


Lucy Thorpe
Head of Content & Social Media
In Cloud Solutions

Emily (Smith) Byford 
Content Marketing Manager

Christina Pashialis
Content Marketing Manager/Founder


Alex Price

15.00 End of the webinar

As always, the webinar is completely free for FINITE members! Apply for a free membership here & details to register for the online discussion will follow to your inbox & on our FINITE Slack!