Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application.
Save the date! – 8th October 15:00 BST
In this online discussion we have four Marketing Operations experts joining us to look at the marketing operations function in B2B tech companies, discuss tips a generalist marketer can pick up, assess some of the key challenge marketing ops can bring, and find the solutions to help demonstrate & increase ROI.
Here’s the full agenda:
15.00 Introduction from Alex Price Founder of FINITE
15.05 Panel Discussion: Marketing operations in B2B tech companies
- Clarify the scope of the marketing operations role & its strategic importance in B2B tech companies
- Understand what ‘success’ looks like for marketing operations: ROI & the C-Suite
- See how companies can benefit from marketing operations best practices without hiring for the specific role/team
- Identify best tools and tech for marketing operations in B2B tech companies
16.00 End of the discussion
Matthieu Baril, Marketing Operations Manager, Causeway
Darrell Alfonso, Global Marketing Operations Manager, Amazon
Maggie Butler, Senior Solutions Marketing Manager, Hubspot
Rhys Priestman, Director, Marketing Operations, Enstoa
Alex Price, Founder, FINITE