Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application.
Save the date! – 8th October 15:00 BST
In this online discussion we have four Marketing Operations experts joining us to look at the marketing operations function in B2B tech companies, discuss tips a generalist marketer can pick up, assess some of the key challenge marketing ops can bring, and find the solutions to help demonstrate & increase ROI.
Here’s the full agenda:
15.00 Introduction from Alex Price Founder of FINITE
15.05 Panel Discussion: Marketing operations in B2B tech companies
- Clarify the scope of the marketing operations role & its strategic importance in B2B tech companies
- Understand what ‘success’ looks like for marketing operations: ROI & the C-Suite
- See how companies can benefit from marketing operations best practices without hiring for the specific role/team
- Identify best tools and tech for marketing operations in B2B tech companies
16.00 End of the discussion
Panellists:
Matthieu Baril, Marketing Operations Manager, Causeway
Darrell Alfonso, Global Marketing Operations Manager, Amazon
Maggie Butler, Senior Solutions Marketing Manager, Hubspot
Rhys Priestman, Director, Marketing Operations, Enstoa
Moderator:
Alex Price, Founder, FINITE
As always, the webinar is completely free for FINITE members! Apply for a free membership here & details to register for the online discussion will follow to your inbox & on our FINITE Slack!
