New research: Predictions for B2B tech marketing in 2021
FINITE has released today the findings from a report outlining new research in B2B tech marketing. As the year comes to a close, the report covers reflections on 2020 and predictions for 2021. Those surveyed gave light to their budgets, challenges, channels and trends forecast for the coming year. We found that despite a difficult…
Read MorePodcast: From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long ‘experiment’ in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand…
Read MorePodcast: The importance of search in the B2B customer experience with John Watton, CMO at Yext
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John…
Read MoreFINITE FinTech Interview Series: Implementing MarTech
Technology is an unavoidable element in any modern marketing strategy, and for good reason! MarTech is key to operating in a digital marketplace, as it allows marketers to gain consumer insights, automate their processes and reach prospects on a personal level. In this edition of the FINITE FinTech Interview Series we talked to Sonia Dorais,…
Read MoreHere’s what happened: ABM for B2B tech marketers
For the FINITE online discussion this month, we gathered some ABM experts in B2B tech firms to discuss all things account-based marketing! ABM is a hot topic for B2B in 2020, as it’s the perfect fit for lengthy buyer journeys and complex decision making units. It’s been around for decades, but technology and access to…
Read MorePodcast: Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…
Read MoreFINITE FinTech Interview Series: Launching a FinTech Product Into New B2B Markets
Launching a FinTech product into new B2B markets is an exciting process that requires an ambitious marketing strategy. Laurel Wolfe, VP of Marketing at Klarna, has plenty of experience in launching FinTech products into new B2B markets with proven success. Laurel gave us incredible insight into how she approaches this task, with reference to her…
Read MorePodcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers: Nick’s background in marketing and the…
Read MoreFINITE FinTech Interview Series: Product and Marketing Team Alignment with Courteney Way
Courteney is the Marketing Director at Funding Options, a technology company that searches the market to help businesses find the right funding options for their situation. Given her experience, Courteney has discussed the challenges and marks of success for aligning a Product team with a Marketing Team. The interview covers: How Product teams and Marketing…
Read MorePodcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…
Read MoreRecent Podcasts
Podcast: Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Podcast: How to think about marketing strategy with Colin Lewis
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline