Here’s what happened: ABM for B2B tech marketers
For the FINITE online discussion this month, we gathered some ABM experts in B2B tech firms to discuss all things account-based marketing! ABM is a hot topic for B2B in 2020, as it’s the perfect fit for lengthy buyer journeys and complex decision making units. It’s been around for decades, but technology and access to…
Read MorePodcast: Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…
Read MoreFINITE FinTech Interview Series: Launching a FinTech Product Into New B2B Markets
Launching a FinTech product into new B2B markets is an exciting process that requires an ambitious marketing strategy. Laurel Wolfe, VP of Marketing at Klarna, has plenty of experience in launching FinTech products into new B2B markets with proven success. Laurel gave us incredible insight into how she approaches this task, with reference to her…
Read MorePodcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers: Nick’s background in marketing and the…
Read MoreFINITE FinTech Interview Series: Product and Marketing Team Alignment with Courteney Way
Courteney is the Marketing Director at Funding Options, a technology company that searches the market to help businesses find the right funding options for their situation. Given her experience, Courteney has discussed the challenges and marks of success for aligning a Product team with a Marketing Team. The interview covers: How Product teams and Marketing…
Read MorePodcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…
Read MoreFINITE FinTech Interview series: Aligning B2B marketing strategy and company values with Patrick Degenhardt
Patrick is the Head of Marketing at Everledger, a B2B technology company helping businesses surface and converge asset information, using a symphony of secure technologies including blockchain, AI, and IoT. In his interview, Patrick shared his breadth of knowledge in aligning company values with a marketing strategy. The interview covers: Practical steps to determine company…
Read MoreHere’s what happened: Marketing operations for B2B tech marketers
On the 8th of October, we held the 6th edition of our online discussion series with a panel of marketing operations experts from leading B2B tech companies. We were joined by: Matthieu Baril, Marketing Operations Manager at Causeway Darrell Alfonso, Global Marketing Operations Manager at AmazonMaggie Butler, Senior Solutions Marketing Manager at Hubspot Rhys Priestman, Director, Marketing Operations at Enstoa…
Read MorePodcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…
Read MoreFINITE Discussion: Marketing operations for B2B tech marketers
Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…
Read MoreRecent Podcasts
Podcast: Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Podcast: The Marketing Priorities of a Global Enterprise in 2025 with Rebecca Stone, SVP, Revenue Marketing at Cisco
Podcast: How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
Podcast: Six Acquisitions in Six Years with Valeria Bouchoueva, Regional Customer Marketing Manager at S&P Global
Podcast: Growing a team with Johnathan Grzybowski, Founder of Penji
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline