December 2, 2019

Podcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF

John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…

August 15, 2019

Podcast: Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. This episode…

August 9, 2019

Podcast: ‘Account Based Targeting’ with Ashley Kessler, Calabrio

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence. Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing…

July 28, 2019

Podcast: Balancing brand & performance marketing with Mark Walker, CRO at Attest

Mark Walker is Chief Revenue Office at Attest – a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform. Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic…

June 26, 2019

Podcast: Digital marketing challenges with on demand CMO Oren Greenberg

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg. Oren is an experienced on demand Chief Marketing Officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects. Our host Alex Price sits down with Oren to talk about everything from…

April 5, 2019

Podcast: Exploring culture as a part of marketing with Hannah Voss, Fluidly

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to…

March 29, 2019

Podcast: Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook!…

March 25, 2019

Podcast: Talking CRM with Kartik Krishnan, Founders Factory

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses…