FINITE: Personalisation | Tuesday 11th June | London
Sign up to our next event here… The Topic: Personalisation has been seen as the holy grail for marketers for a number of years now. Yet as our ability to track data sets and internet activity increases, high-profile data breaches and security issues has meant that there is some debate as to whether Personalisation is…
Read MorePodcast: Exploring culture as a part of marketing with Hannah Voss, Fluidly
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to…
Read MoreFINITE: Sales & Marketing Alignment – May 1st
When: May 1st Where: WeWork, The Bower (Old St) 207 Old St, London EC1V 9NR Hello Finiters! Our next FINITE evening is all about the sometimes painful issue of B2B Marketing and Sales Alignment. Sign up here Alignment between sales and marketing teams in B2B companies is a continuous process of growth, communication, and commitment to practicing the strategies that will…
Read MorePodcast: Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook!…
Read MorePodcast: Talking CRM with Kartik Krishnan, Founders Factory
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses…
Read MoreNext FINITE Meetup Announced: People/Skills/Teams
Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…
Read MoreInterview with a B2B Marketer: Emma Westley, Consulting CMO
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…
Read MoreFINITE Launch Event
Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…
Read MoreInterview with a B2B Marketer: Hannah Voss, Fluidly.
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…
Read MoreInterview with a B2B Marketer: Harry Lancaster, Bibblio
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…
Read MoreRecent Podcasts
Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
Podcast: Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline