FINITE: Sales & Marketing Alignment – May 1st
When: May 1st Where: WeWork, The Bower (Old St) 207 Old St, London EC1V 9NR Hello Finiters! Our next FINITE evening is all about the sometimes painful issue of B2B Marketing and Sales Alignment. Sign up here Alignment between sales and marketing teams in B2B companies is a continuous process of growth, communication, and commitment to practicing the strategies that will…
Read MorePodcast: Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook!…
Read MorePodcast: Talking CRM with Kartik Krishnan, Founders Factory
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses…
Read MoreNext FINITE Meetup Announced: People/Skills/Teams
Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…
Read MoreInterview with a B2B Marketer: Emma Westley, Consulting CMO
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…
Read MoreFINITE Launch Event
Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…
Read MoreInterview with a B2B Marketer: Hannah Voss, Fluidly.
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…
Read MoreInterview with a B2B Marketer: Harry Lancaster, Bibblio
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…
Read MoreInterview with a B2B Marketer: Ali Galan, iZettle
Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…
Read MoreFirst Meetup for FINITE: Registration now open
Yes, it’s time. We are super excited to announce that registration is now open for our first ever meetup as FINITE: The community for B2B Tech Marketers. Registration is now open, and you can sign up, here. Why Should I Attend? If you work in B2B marketing within the technology sector and want to hear about…
Read MoreRecent Podcasts
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline