Interview with a B2B Marketer: Hannah Voss, Fluidly.
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…
Read MoreInterview with a B2B Marketer: Harry Lancaster, Bibblio
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…
Read MoreInterview with a B2B Marketer: Ali Galan, iZettle
Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…
Read MoreFirst Meetup for FINITE: Registration now open
Yes, it’s time. We are super excited to announce that registration is now open for our first ever meetup as FINITE: The community for B2B Tech Marketers. Registration is now open, and you can sign up, here. Why Should I Attend? If you work in B2B marketing within the technology sector and want to hear about…
Read MoreJoin our Meetup!
At FINITE, we believe that the best communities are the ones that mix between online, and the real world. Therefore, as well as this dedication to creating the most valuable knowledge hub for B2B Marketers in the technology and software space, here on FINITE, we’ve created a private community and meetup for client-side marketers. Our…
Read MoreHow to define clear website user journeys for B2B Tech Companies
What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…
Read MoreB2B or B2H? Humanising technology marketing
For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…
Read MoreHow to Create an SEO Optimised B2B Content Strategy
How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal. The same thinking applies to any content marketing strategy….
Read MoreInterview with a B2B Marketer: Jonathan Ross, Beauhurst
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many such insights. Every month we aim to ask a Senior Marketer in the B2B…
Read MoreMarketer’s guide to managing stakeholders in web design projects
Stakeholder management. That area of project management that nobody really enjoys thinking about. It can be tedious, often complicated and very quickly suck the joy from an otherwise exciting project. That energy and momentum that all new projects begin with can fast be lost as the cogs in the wheel grind to a halt due…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline