January 24, 2022

Yay! We’re so glad you’re still interested in FINITE

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You’re on our email list again! Dive back into FINITE by reading our new report on B2B tech and SaaS marketing trends in 2022!

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January 24, 2022

Podcast: Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

B2B tech marketing podcast

To come up with innovative ideas, we are always told to “think outside the box”. However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it’s actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can…

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January 18, 2022

Top 5 UK B2B marketing agencies in technology and SaaS

The results are in! In a recent survey, we asked FINITE members to name their favourite B2B marketing agencies, and they sure did not hold back! We received tonnes of entries, mentioning agency favourites of all shapes and sizes and all types, from creative, PR, copywriting and SEO, to all round B2B marketing superstars. We’ve…

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January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

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January 17, 2022

Podcast: B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

B2B tech marketing podcast

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working…

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January 10, 2022

Podcast: Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis

B2B tech marketing podcast

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B…

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January 3, 2022

Podcast: ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

B2B marketing podcast

It’s the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with ‘the high level stuff’, like Typeform did?  Paul Campillo is formerly Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should…

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December 16, 2021

New research on ABM: What’s moving us forward and what’s holding us back?

ABM research

We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…

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December 13, 2021

Podcast: Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

B2B tech marketing podcast

Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B.  On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B…

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December 6, 2021

Podcast: Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

B2B tech marketing podcast

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast we…

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