July 27, 2021

Insights from the attribution panel discussion for B2B tech marketers

B2B marketing attribution

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our marketing attribution panel, our expert panel revealed their tips on…

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July 26, 2021

Podcast: Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

B2B marketing podcast

A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you’ll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing,…

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July 22, 2021

Here’s what happened: Social media for B2B tech marketers

B2B social media panel

FINITE have just watched a fantastic group of social media experts discuss their deep insights into generating an effective social media strategy.   A big thank you to our amazing B2B social media experts: Katy Howell, CEO at immediate future John Rocker, Social Media Manager at Dynatrace McCall Turner, Social Media Marketing Specialist at Miro Grace…

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July 19, 2021

Podcast: Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster

B2B marketing podcast

With the need for constant ROI measurement and performance tracking, brand marketing can be put on the B2B back burner, even though it generates long term results. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growth SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on…

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July 12, 2021

Podcast: Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple

B2B marketing podcast

Product marketing and positioning is about finding context. You should look at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this episode of the FINITE Podcast, learn from renowned product marketer Vakis Rigas, VP Marketing at Shypple. At the time of recording, Vakis was Head of Product Marketing at Typeform…

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July 7, 2021

FINITE Discussion: Social media for B2B tech marketers

Social media for B2B tech marketers

The next FINITE online discussion is coming up! Our panel of experts will discuss their deep considerations of social media that result in more effective SaaS/tech marketing strategies. The discussion is happening on the 21st of July at 08.00 PT | 11.00 ET | 16.00 BST | 18.00 IT. The panel will dive into humanisation,…

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July 5, 2021

Podcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo

B2B marketing podcast

Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…

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June 30, 2021

Insights from the B2B event marketing panel discussion at FINITE Fest

B2B events panel

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our B2B event marketing panel, we heard from five marketing leaders…

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June 29, 2021

Announcing The Marketing Practice and FINITE partnership

The FINITE community is excited to announce a new partnership with The Marketing Practice.  The Marketing Practice is a global, integrated B2B marketing agency. They bring together all the skills you need to design and run account-based marketing, demand generation, channel and customer marketing programmes.  The Marketing Practice come on board at an exciting point…

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June 28, 2021

Podcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

B2B Marketing podcast

Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…

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