February 24, 2021

The 10 best B2B marketing podcasts

Marketing podcast microphone

We’re here to inspire you with the 10 best B2B marketing podcasts that will expand your skill set and enhance your career. As a connector to world-class marketing leaders, podcasts will enable you to keep up with B2B marketing trends, learn new skills and hear advice from experienced B2B marketing leaders. You might even be…

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February 22, 2021

Podcast: B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital

B2B tech marketing podcast

A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.  On this episode…

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February 18, 2021

FINITE Forum: February

computer screen with finite members

Keen to learn what’s on the minds of leading, ambitious B2B tech marketers this week? Read on. We have just ran our FINITE member February Forum, a chance for B2B tech marketers to meet in an informal setting and discuss what’s on their mind, their challenges and most importantly get feedback from their peers. This month,…

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February 15, 2021

Podcast: Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

b2b tech marketing podcast

On this episode of the FINITE B2B Marketing Podcast, you’ll learn more about marketing through an acquisition. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on his first hand experience. We interview Jason Bradwell to explore this niche and interesting subject….

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February 11, 2021

HR Tech Interview: Build & manage an HR Tech marketing strategy with Kristina Martic, Head of Digital Marketing at Semos Cloud

HR Tech marketing strategy interview

The first edition of the FINITE HR Tech Interview Series will help you strengthen your understanding of HR Tech, and learn step-by-step how to build and manage an HR Tech marketing strategy from nothing. HR Tech businesses require a specialised marketing strategy to be successful, as it targets a large but varied market. HR Tech…

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February 8, 2021

Podcast: Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

B2B marketing podcast

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect. Listen to the…

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February 1, 2021

Podcast: Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

B2B tech marketing podcast

On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building  an inbound media engine for your B2B technology company. An inbound engine will make use of content to reach and influence your target market. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran…

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January 29, 2021

FINITE Forum: January

FINITE May 1st

Welcome to new members! We’re super excited to welcome so many new members to FINITE over the last few weeks, and are even more excited to have met some of them during our FINITE Forum in January. This was a busy one, as B2B tech marketers get ready to execute those airtight plans and objectives…

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January 28, 2021

FINITE FinTech Interview Series: Innovative trajectories in B2B FinTech marketing

B2B tech marketing interview

At the outbreak of Covid, it is fair to say that the majority of businesses were compelled to rethink the business proposition they had planned for 2020. In FinTech, many marketers saw it as an opportunity to pivot their proposition, and explore new avenues for innovation and revenue. In this FINITE FinTech Interview, we talked…

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January 25, 2021

Podcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

B2B tech marketing podcast

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…

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