April 20, 2020

Podcast: Positioning for B2B tech companies in uncertain times with April Dunford

April Dunford for FINITE podcast

April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…

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April 14, 2020

Podcast: Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing

nick roberts. marketing director, global app testing for finite

Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps, and other digital platforms.

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April 6, 2020

Here’s what happened: SEO for B2B tech marketers

finite seo for b2b tech marketers webinar

After a few test runs with the FINITE team internally, at 18.00 on the 31st of March 2020, we live streamed our first webinar: SEO for B2B tech marketers. Here’s what happened: The webinar kicked-off with a fantastic presentation from Kerstin, SEO Digital Marketing Manager at Tide. Kerstin’s presented on ‘David vs Goliath: How to succeed…

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April 2, 2020

Podcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl

finite b2b podcast head of marketing guillermo

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…

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March 31, 2020

Podcast: Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye

cindy from senseeye podcast b2b marketing finite

Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations through AI technology. Cindy has worked across a number of different B2B technology companies and has shared a some of her insights in this episode. FINITE podcast host Alex Price sat down with Cindy…

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March 16, 2020

Launching the FINITE Slack Community!

FINITE Slack Community

When COVID-19 first struck I was a bit sad for FINITE, and all the work put in as well as the excitement building in our community for our upcoming events. I started FINITE because I saw that marketing teams in B2B tech companies are often small, isolated, and navigating a sea of uncertainty. Isolation and…

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March 9, 2020

Podcast: SEO for B2B SaaS companies with Steve Toth, SEO Manager at FreshBooks

steve toth seo for b2b tech marketing

Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve’s approach to SEO along with how SEO works at…

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March 6, 2020

Podcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay

Steve Mann podcast for finite

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…

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February 20, 2020

FINITE Webinar: SEO | Tuesday 31st March 2020 | 18.00 GMT

FINITE event

We’re (still!) excited to launch our first event of 2020: SEO for B2B tech marketers – A webinar Given the recent COVID-19 developments, you won’t be surprised to hear that we will be moving our ‘SEO for B2B tech marketers’ event (on the 31 March) into an online webinar format. While it is a shame…

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January 21, 2020

Sales enablement for B2B tech companies with Nicole Lindenbaum, Marketing VP at Teampay

FINITE marketing in b2b tech podcast - Nicole

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode Alex sat down with Nicole Lindenbaum, VP Marketing at…

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