May 27, 2021

Insights from the SEO panel discussion for B2B tech marketers at FINITE Fest

SEO panel screenshot

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like B2B SEO. Hundreds of B2B marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B SEO panel, we heard from four experts on how to optimise a website to improve…

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May 24, 2021

Podcast: Why should B2B marketers be selective of their website host?

B2B marketing podcast

Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…

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May 19, 2021

FINITE Fest 2021 best moments

B2B marketing conference

On the 13th May 2021, B2B tech marketers from 50+ countries tuned in to watch FINITE Fest – one day virtual conference covering B2B tech marketing trends.  Did you miss FINITE Fest? Don’t worry!  We’ll be giving recordings of the sessions to the FINITE community. So if you’re a client-side B2B marketer in tech, SaaS…

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May 17, 2021

Podcast: Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

B2B marketing podcast

Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful…

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May 10, 2021

Podcast: The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

B2B marketing podcast

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.  On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google’s BrandLab, Ruslan has a deep insight…

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May 4, 2021

Podcast: Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

B2B marketing podcast

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation.  On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s…

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April 26, 2021

Podcast: Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

B2B marketing podcast

Marketing ops encourage a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat?  On this episode of the FINITE Podcast, we’re joined by Adam Goyette who…

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April 22, 2021

HR Tech Interview: The homogenisation of branding with Bennett Sung, Head of Marketing at Humanly

HR Tech marketing interview branding

You might have noticed that HR Tech companies have similar branding. They tend to serve the risk-compliant HR audience, and have become homogenised in a competitive environment. How does an HR Tech marketer get their solution to stand out? In our final edition of the FINITE HR Tech Interview Series, we talked to Bennett Sung,…

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April 19, 2021

Podcast: Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

B2B marketing podcast

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration.  On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist – a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and…

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April 12, 2021

Podcast: B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

B2B marketing podcast

Buyer enablement can reduce the friction of a complex B2B buyer journey.  In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally…

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