August 10, 2020

Podcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

FINITE B2B marketing podcast

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform.  Gustaf sat down with FINITE podcast host Alex to explore how this…

Read More
July 30, 2020

Here’s what happened: Sales & marketing alignment for B2B tech marketers

svcreenshot of the panellists at the finite webinar on sales & marketing alignment for b2b tech marketers

On the 28th of July we hosted #4 of our webinar & discussion series. This time, focused on a topic that has come up in most previous webinars & is often the key talking point during the small, roundtable FINITE member discussions: Sales & marketing alignment. So we figured to give the topic the attention…

Read More
July 27, 2020

Podcast: Demand Generation for B2B Tech Growth with Clemens Deimann

B2B Marketing Technology Podcast

In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as, LinkedIn and has consulted for a number of hyper growth tech companies before moving back…

Read More
July 20, 2020

FINITE Discussion: Sales & marketing alignment for B2B tech marketers

finite july sales & marketing alignment for b2b tech marketers

It’s time for instalment #4 of the FINITE webinar & discussion series: For this episode, we have x2 senior marketing leaders & x2 senior sales leaders talking all things marketing & sales alignment – we’re expecting a little friendly debate on the day! 28th of July at 11.00 BST – save the date! On the…

Read More
July 13, 2020

Podcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

B2B Marketing Podcast

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…

Read More
July 2, 2020

Here’s what happened: Demand Generation for B2B tech marketers

FINITE webinar screenshot of speakers

Again huge thanks to all our speakers who joined on Tuesday and shared their expertise! We kicked off the webinar with a first case study by Tom Whiley, Head of Demand Generation, at e-days Absence Management giving us an insight into how to build a demand generation function from scratch having previously done so himself…

Read More
June 29, 2020

Podcast: The future CMO role with Pete Rawlinson, CMO at Workvivo

B2B Marketing podcast

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…

Read More
June 15, 2020

Podcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

B2B Marketing Podcast

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…

Read More
June 11, 2020

Webinar: Demand generation for B2B tech marketers

finite demand generation webinar image

As always, we’re excited to announce our next webinar! Demand generation for B2B tech marketers. The webinar will take place at 11.00am BST on the 30th of June 2020 Demand generation is a key part of driving growth for B2B technology companies. In this webinar we will begin with two case studies, the first focused…

Read More
June 1, 2020

Podcast: Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe

rachel truair image for podcast

In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a springboard for lasting growth. The conversation focused on how during a challenging time, such the coronavirus pandemic, marketers can look at the current landscape, think about how they communicate…

Read More