September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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September 20, 2022

Notes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead

B2B content marketing

The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…

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September 14, 2022

Challenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan

B2B brand marketing

Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…

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September 12, 2022

The fundamentals of ABM, from our FINITE Ambassador Forum with Kartik Krishnan

Fundamentals ABM

September 2022 is the month of our FINITE Ambassador Forums!  What does that mean? We’ve gathered a cohort of some of our most active and valued FINITE members, who also happen to be experts in various fields of B2B technology marketing! From demand gen, content and messaging to brand marketing and analytics, our Ambassadors know…

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September 12, 2022

Podcast: Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

B2B marketing podcast

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares…

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September 5, 2022

Podcast: Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts

B2B marketing podcast

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you’ll have seen or read his book, Converted: The Data-Driven Way to Win Customer’s Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural…

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August 31, 2022

FINITE Fest session: The psychology of B2B decision making with Richard Shotton

Psychology B2B marketing

FINITE Fest is our annual conference, specifically for B2B marketers in tech and SaaS. Held on May 17th, we showcased B2B marketing leaders from some of the fastest-growing and biggest tech companies in the world. One of the sessions featured the amazing Richard Shotton, Author and Thought Leader. He wrote The Choice Factory, a book…

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August 22, 2022

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

B2B marketing podcast

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn’s portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman….

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August 18, 2022

Meet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations


The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….

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August 17, 2022

Announcing our new community sponsor: Clarity!

FINITE Clarity partnership

Since the start of FINITE, our community has provided B2B technology marketers with knowledge, connection and career growth through content, events and opportunities… We’ve kept a keen eye on trends – following the industry and relaying new research and headlines so our members stay ahead of the curve. Recently, we’ve been paving the way, doing…

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