February 20, 2023

Podcast: Growing long term demand with Carol Howley, CMO at Exclaimer

Carol Howley, CMO, Exclaimer

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. List on Apple Podcasts or Spotify. Listen to the full episode below, on Apple Podcasts or Spotify!…

Read More
February 6, 2023

Podcast: To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

Amrita Mathur Superside

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about – attribution! And it’s fair to say that Amrita’s perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much…

Read More
January 23, 2023

Podcast: Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

Thomas Peham Storyblok

In this episode of the FINITE Podcast we’ll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We’ll be covering how content marketing fits into Thomas’s 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023. Once…

Read More
January 10, 2023

REPORT: 2023 B2B marketing trends in tech & SaaS

FINITE report

Our annual report on B2B tech marketing trends is here, and this time we’ve got some fascinating insights into the industry that will inspire our members’ and B2B tech marketers’ strategies beyond. Highlight findings from the report include: The report also covers MarTech tools, brand marketing, attribution, budgets and feelings towards marketing in 2023 (Hint:…

Read More
January 9, 2023

Podcast: Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

Martha Aviles

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences! Listen to the episode to learn: Find the full episode here: Once you’re done listening, find more of our B2B marketing…

Read More
December 19, 2022

Podcast: B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing.  Listen to the episode to learn: Once you’re done listening, find more of our B2B marketing podcasts here!

Read More
December 5, 2022

Podcast: B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

B2B marketing podcast

If you haven’t heard of IFS, they’re one of the largest and fastest-growing B2B software companies in the market, so we’re honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he’s enacted in terms of brand and demand gen, and more generally, how…

Read More
November 20, 2022

FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

B2B marketing podcast

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…

Read More
November 7, 2022

Podcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

Allison Munro

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…

Read More
October 24, 2022

Podcast: Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

B2B marketing podcast

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she…

Read More