August 11, 2022

Meet our FINITE Ambassador James Stacey: Expert in demand gen in enterprise B2B tech & SaaS organisations

B2B demand gen

James Stacey is our new FINITE Ambassador! He’s an expert in demand generation within enterprise-sized B2B tech organisations, having worked with Red Hat for the past two years as Team Lead on the Global Commercial Performance Team. James successfully incorporates data, marketing tools and technologies into Red Hat’s programme activities to hit key global objectives –…

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August 8, 2022

Podcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

B2B marketing podcast

When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for.  On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us…

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August 3, 2022

Meet our FINITE Ambassador Ana Williams: Expert in demand generation for small-medium B2B tech & SaaS organisations

B2B demand generation

Introducing Ana Williams, one of six FINITE Ambassadors representing key topics in B2B tech and SaaS marketing. Our FINITE Ambassadors are set to support FINITE members, run events and pave the way for their chosen specialisms. As Global Director, Growth Marketing at Airship, Ana has a very busy schedule, so we’re so grateful to her…

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July 27, 2022

FINITE Fest session: Thought leadership in B2B tech marketing with Ashley Faus, Content Strategy Lead at Atlassian

B2B thought leadership framework

One of the most well-received sessions at FINITE Fest 2022 was a presentation by Ashley Faus, Content Strategy Lead at Atlassian, on thought leadership in B2B tech marketing. This comes as no surprise when one of the biggest trends in the industry this year is leveraging employees to grow a brand. Whether that’s leveraging deeply…

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July 27, 2022

Meet our FINITE Ambassador Siddharth Asokan: Expert in B2B tech and SaaS branding

B2B brand marketing

The launch of our FINITE Ambassadors marks a celebration of the FINITE community member-wide. In championing our talented cohort of experienced B2B tech and SaaS marketing leaders, we can offer more support, value and opportunities to the community. That’s why we want to introduce you to Siddharth Asokan, CMO at Softwire and expert in B2B…

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July 26, 2022

The 10 most-listened FINITE B2B marketing podcasts

Top 10 B2B marketing podcasts

With over 100 episodes in two years, it’s safe to say the FINITE B2B Marketing Podcast is a treasure trove of marketing insights for B2B marketers in tech and SaaS. The main aim of the series is to provide valuable, tangible advice that listeners can implement in their own strategies as soon as they hear…

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July 25, 2022

Podcast: Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

B2B marketing podcast

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast,…

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July 21, 2022

Meet our FINITE Ambassador Kylie Whitehead: Expert in content and messaging in B2B tech marketing

B2B content and messaging

After two exciting years of the FINITE community, it’s time to champion our members – The passionate, involved and generous B2B tech marketers who are a staple of the FINITE community. They’re the ones giving advice, sharing feedback and supporting other members wherever they can. What’s more, they’re experts in B2B tech and SaaS marketing,…

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July 12, 2022

Yay! We’re so glad you’re still interested in FINITE

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You’re on our email list again! Dive back into FINITE by reading our new report on B2B tech and SaaS marketing budgets in 2022

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July 11, 2022

New FINITE research reveals how a volatile economic climate is impacting marketing budgets in B2B tech & SaaS organisations in 2022

B2B tech marketing budgets 2022

Our new research finds one third of B2B tech and SaaS companies have reduced their marketing budgets in response to the changing economic climate in 2022. We surveyed members of our FINITE community to learn how an uncertain economy is impacting B2B tech and SaaS marketing budgets, and how these budgets might be affected in…

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