New FINITE research reveals how a volatile economic climate is impacting marketing budgets in B2B tech & SaaS organisations in 2022
Our new research finds one third of B2B tech and SaaS companies have reduced their marketing budgets in response to the changing economic climate in 2022. We surveyed members of our FINITE community to learn how an uncertain economy is impacting B2B tech and SaaS marketing budgets, and how these budgets might be affected in…
Read MoreFINITE Fest session: Building and consolidating a MarTech stack for scale
Amongst FINITE members – B2B marketers in tech and SaaS – a common challenge is choosing, evaluating and consolidating a MarTech stack. Not just one that keeps marketing operations and processes smooth, but one that helps to grow a business and scale revenue. That’s why at FINITE Fest, our annual virtual conference, we held a…
Read MorePodcast: Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place….
Read MorePodcast: Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen’s career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry. On this FINITE…
Read MoreFINITE Fest session: Creative solutions for tackling digital fatigue
FINITE Fest 2022 was the one-day, virtual conference with content, guests and talking points specifically focussed on B2B marketing in tech and SaaS. As well as other key trends and challenges in the industry, hundreds of attendees tuned in to a panel on creative solutions for tackling digital fatigue. If digital fatigue is a challenge…
Read MoreFINITE Fest session: Balancing the quality and quantity of B2B marketing
On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends. They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers. One of these sessions was on balancing the quality and quantity of B2B…
Read MoreFINITE Fest session: Beat the boring of B2B tech branding
Translating the effectiveness of a complex B2B solution is a necessity, but if done in a certain way it can induce yawns from your audience. The brand panel at FINITE Fest 2022 discussed key areas of brand marketing, including how to emotionally engage a business audience, whether the key is in the out-of-the-box ideas, how…
Read MoreFINITE Fest session: Where is account-based marketing going next?
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on…
Read MorePodcast: Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to…
Read MoreBiggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies,…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!