Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement.

On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies, while highlighting some common yet detrimental errors.

Listen to the episode to learn:

  • The benefits of paid social for a B2B tech company
  • The error of not analysing your audience
  • Whether low search volumes in B2B impact paid algorithms
  • Doing paid social on a low budget
  • Measurement of B2B paid social
  • How paid social impacts the sales function
  • How paid social is changing for the better

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!