Podcast: Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.Adam has scaled a…
Read MorePodcast: Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of…
Read MorePodcast: Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you’re talking about when you describe what you offer. In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix. If you haven’t…
Read MoreA big warm welcome to our new partner, Terminus!
We’ve got big news! We’ve joined forces with Terminus to deliver more content, more events and more opportunities for our FINITE members – what could be better?? The wonderful Terminus will sponsor FINITE for the year ahead, bringing our B2B tech and SaaS marketers more education around multichannel ABM – arguably the most popular B2B…
Read MorePodcast: Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
It’s an exciting time to be in marketing, when we’re navigating this new world of normalised hybrid and remote work, meeting through screens and never having been in the same room as someone you’ve worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology…
Read MorePodcast: 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
If you’re sick of the same-old when it comes to your own B2B tech marketing strategy, you’ll probably want to adopt Patrick Ward’s marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick – who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass – shares his advice on beating boring, stale marketing….
Read MoreCelebrating 3 years of the FINITE B2B marketing podcast!
Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…
Read MorePodcast: Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS
The transition from startup to scale up is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand…
Read MoreGet ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…
Read MoreFINITE member hangout: SEO for B2B tech and SaaS marketers
We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community. During yesterday’s chat, we were joined by SEO…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!