July 20, 2020

FINITE Discussion: Sales & marketing alignment for B2B tech marketers

finite july sales & marketing alignment for b2b tech marketers

It’s time for instalment #4 of the FINITE webinar & discussion series: For this episode, we have x2 senior marketing leaders & x2 senior sales leaders talking all things marketing & sales alignment – we’re expecting a little friendly debate on the day! 28th of July at 11.00 BST – save the date! On the…

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July 13, 2020

Podcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

B2B Marketing Podcast

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…

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July 2, 2020

Here’s what happened: Demand Generation for B2B tech marketers

FINITE webinar screenshot of speakers

Again huge thanks to all our speakers who joined on Tuesday and shared their expertise! We kicked off the webinar with a first case study by Tom Whiley, Head of Demand Generation, at e-days Absence Management giving us an insight into how to build a demand generation function from scratch having previously done so himself…

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June 29, 2020

Podcast: The future CMO role with Pete Rawlinson, CMO at Workvivo

B2B Marketing podcast

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…

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June 15, 2020

Podcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

B2B Marketing Podcast

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…

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June 11, 2020

Webinar: Demand generation for B2B tech marketers

finite demand generation webinar image

As always, we’re excited to announce our next webinar! Demand generation for B2B tech marketers. The webinar will take place at 11.00am BST on the 30th of June 2020 Demand generation is a key part of driving growth for B2B technology companies. In this webinar we will begin with two case studies, the first focused…

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June 1, 2020

Podcast: Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe

rachel truair image for podcast

In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a springboard for lasting growth. The conversation focused on how during a challenging time, such the coronavirus pandemic, marketers can look at the current landscape, think about how they communicate…

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May 29, 2020

Here’s what happened: Marketing automation for B2B tech marketers

FINITE b2b marketing automation

As the lockdown continues, so does our webinar series! This time, we had a fantastic line-up of marketing automation specialists from B2B tech companies join us for an in depth hour discussion. As 18.00 approached, our speakers tuned into the panel and dived straight into the discussion around marketing automation. On the panel we had…

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May 11, 2020

Webinar: Marketing automation for B2B tech marketers

FINITE event

After our first successfully webinar launch on the 31st of March, were super excited to announce that our second edition is coming to you next week! The key focus this time? Marketing automation! Register here and tune in at 18.00 BST on the 19th of May 2020 for a panel discussion focused on marketing automation…

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May 4, 2020

Podcast: Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro

Oli bridge for FINITE podcast

Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro. The discussion focused on Oli’s innovative approach to growth, away from the ‘traditional’…

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