March 25, 2021

Top 10 tips from 2 years of the FINITE Podcast on B2B marketing

B2B marketing podcast

We can’t believe its been two years since the very first episode of the FINITE Podcast in 2019 – and what an exciting two years it has been! Whether you’ve been listening to the podcast since it started or if you’ve just found us, thank you for listening and supporting us. We made the FINITE…

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March 24, 2021

HR Tech Interview Series: B2B marketing through Series A with Joshua Pines, Co-Founder of Sirenum

HR Tech marketing interview for series A

A B2B tech marketing strategy should evolve as it reaches new rounds of funding. In HR Tech marketing, this evolution needs to account for the changing HR Tech field and adapt to its developments. In this interview, we talked to Joshua Pines, Co-Founder of Sirenum – a leading HR Tech platform that manages shift workers….

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March 22, 2021

Podcast: Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

B2B marketing podcast

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.  On this episode of the FINITE…

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March 18, 2021

Here’s what happened: Attribution for B2B tech marketers

B2B marketing attribution online discussion

This month, we had the very first FINITE online discussion of 2021. We got two experts on B2B marketing attribution to go through what it is, how to use it and the key attribution models. In our 2021 B2B tech marketing trends and predictions research report, we found that 39.6% of B2B tech marketers think…

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March 15, 2021

Podcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

B2B tech marketing podcast

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.  On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….

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March 11, 2021

HR Tech Interview: Thought leadership content with Ben Slater, VP Marketing at Beamery

HR Tech marketing interview thought leadership

In a relatively new field like HR Tech marketing, a content strategy can attract, educate and engage your target audience. In particular, thought leadership content can build trust and reputation, while having to adapt to a rapidly changing HR Tech landscape. In this interview, we talked to Ben Slater, VP Marketing at Beamery – an…

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March 8, 2021

Podcast: Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

B2B tech marketing podcast

Content marketing is a tried and tested inbound strategy, as B2B tech marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle.  On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing….

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March 1, 2021

Podcast: Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

B2B tech marketing podcast

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital.  In this episode of the FINITE Podcast, we talked to Jaime Punishill, CMO at Lionbridge, where he undertook a digital transformation upon starting….

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February 26, 2021

FINITE Discussion: Attribution for B2B tech marketers

Online discussion: Attribution for B2B tech marketers

The first FINITE online discussion of the year is coming up soon! Marketing attribution for B2B tech marketers Date and time: 17th March 16.00 – 16.50 GMT / 12.00 ET / 09.00 PT  Register here. Last year, we released a research report diving into the trends and challenges of B2B tech marketers in 2021. We…

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February 25, 2021

HR Tech Interview: Customer advocacy marketing with Jon Ashley, Head of Global Customer Advocacy at Sage

HR Tech marketing customer advocacy interview

Customer advocacy is an increasingly popular marketing strategy that leverages existing loyal customers to drive business growth. In this edition of the FINITE HR Tech Interview Series, we talked to Jon Ashley, Head of Global Customer Advocacy at Sage. Sage is the global market leader for cloud technology to support finances, operations, and people. This…

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