March 16, 2020

Launching the FINITE Slack Community!

FINITE Slack Community

When COVID-19 first struck I was a bit sad for FINITE, and all the work put in as well as the excitement building in our community for our upcoming events. I started FINITE because I saw that marketing teams in B2B tech companies are often small, isolated, and navigating a sea of uncertainty. Isolation and…

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March 9, 2020

Podcast: SEO for B2B SaaS companies with Steve Toth, SEO Manager at FreshBooks

steve toth seo for b2b tech marketing

Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve’s approach to SEO along with how SEO works at…

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March 6, 2020

Podcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay

Steve Mann podcast for finite

Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…

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February 20, 2020

FINITE Webinar: SEO | Tuesday 31st March 2020 | 18.00 GMT

FINITE event

We’re (still!) excited to launch our first event of 2020: SEO for B2B tech marketers – A webinar Given the recent COVID-19 developments, you won’t be surprised to hear that we will be moving our ‘SEO for B2B tech marketers’ event (on the 31 March) into an online webinar format. While it is a shame…

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September 9, 2019

FINITE CMOs Roundtable Dinner – 16th October 2019, Soho House

FINITE Dinner

We’re looking forward to hosting an upcoming FINITE CMOs roundtable dinner on Wednesday October 16th. Hosted in the private Red dining room at Soho House Greek Street, the evening will bring together no more than 10 CMOs and senior marketers from leading B2B technology & SaaS companies for a private roundtable dinner around trends and…

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August 15, 2019

FINITE: 24th September, sponsored by LinkedIn

FINITE event

With our new sponsor…LinkedIn After a Summer hiatus, we’re pleased to announce that we have a date, and a new venue for the September edition of FINITE, which will be hosted and sponsored by LinkedIn in their new London offices, on Tuesday 24th Sept. LinkedIn is very kindly offering us the use of their new…

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July 19, 2019

Podcast Chats: Marketing Theory with Dr Sven Molner

Intro We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…

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June 17, 2019

Podcast Chats: Kartik Krishnan, Founders Factory

Kartik Krishnan is our first guest on the new FINITE podcast

Intro: We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…

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May 29, 2019

FINITE: Personalisation | Tuesday 11th June | London

FINITE June 11th. Personalisation

Sign up to our next event here… The Topic: Personalisation has been seen as the holy grail for marketers for a number of years now. Yet as our ability to track data sets and internet activity increases, high-profile data breaches and security issues has meant that there is some debate as to whether Personalisation is…

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March 29, 2019

FINITE: Sales & Marketing Alignment – May 1st

FINITE May 1st

When: May 1st Where: WeWork, The Bower (Old St) 207 Old St, London EC1V 9NR Hello Finiters! Our next FINITE evening is all about the sometimes painful issue of B2B Marketing and Sales Alignment. Sign up here Alignment between sales and marketing teams in B2B companies is a continuous process of growth, communication, and commitment to practicing the strategies that will…

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