January 9, 2023

Podcast: Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

Martha Aviles

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences! Listen to the episode to learn: Find the full episode here: Once you’re done listening, find more of our B2B marketing…

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December 19, 2022

Podcast: B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing.  Listen to the episode to learn: Once you’re done listening, find more of our B2B marketing podcasts here!

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December 5, 2022

Podcast: B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

B2B marketing podcast

If you haven’t heard of IFS, they’re one of the largest and fastest-growing B2B software companies in the market, so we’re honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he’s enacted in terms of brand and demand gen, and more generally, how…

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November 20, 2022

FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

B2B marketing podcast

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…

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November 7, 2022

Podcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

Allison Munro

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…

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October 24, 2022

Podcast: Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

B2B marketing podcast

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she…

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September 25, 2022

Podcast: An honest account of being a CMO, with Tom Furr, CMO at DISCO

B2B marketing podcast

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping…

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September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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September 20, 2022

Notes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead

B2B content marketing

The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…

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September 14, 2022

Challenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan

B2B brand marketing

Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…

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