June 24, 2021

Insights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest

Marketing operations discussion

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our MOPs panel, we heard from four marketing leaders from top…

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June 23, 2021

FINITE Forum: June

B2B marketing event

At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing.  FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…

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June 21, 2021

Podcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

B2B Marketing Podcast

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…

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June 17, 2021

Insights from April Dunford’s presentation for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At April Dunford’s session, we learnt how to craft stories that…

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June 14, 2021

Podcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

B2B Marketing Podcast

We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…

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June 8, 2021

Insights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest

Rory Sutherland FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…

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June 7, 2021

Podcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

B2B Marketing Podcast

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…

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June 3, 2021

Insights from the ABM panel discussion for B2B tech marketers at FINITE Fest

ABM panel discussion

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our ABM panel, we heard from five leading marketers on how…

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May 31, 2021

Podcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

B2B marketing podcast

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…

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May 27, 2021

FINITE Forum: May

B2B Marketing Events London

We’ve just had our virtual May FINITE Forum. We were joined by early risers in the UK and France as well as FINITE members across the world in Melbourne.  FINITE Forums are a chance for around 10 of our members to get together on a video call in an informal, relaxed setting. The conversation is…

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