October 6, 2020

Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

Mary Ellen

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…

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October 1, 2020

Press Release: research in B2B content marketing

Infographics from the FINITE b2b content marketing research report

FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x.  The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…

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September 24, 2020

FINITE Discussion: Marketing operations for B2B tech marketers

B2B marketing operations

Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…

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September 21, 2020

Podcast: The B2B Marketing Objectivity Trap with Rory Sutherland

B2B Marketing Podcast

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…

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September 7, 2020

Podcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

B2B markting podcast

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…

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September 2, 2020

Here’s what happened: Content marketing for B2B tech marketers

B2B Marketing Webinar

On the 27th of August, we hosted the 5th edition of our online discussion series. We had a phenomenal panel of female leaders in content marketing within the B2B tech space. To begin, we had a presentation from Yvette Essen, Head of Content and Communications, who described her content marketing strategy at CyberCube. Yvette shared…

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August 24, 2020

Podcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ

Ashley image on the FINITE b2b marketing podcast

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…

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August 21, 2020

FINITE Interview series: Sales & marketing alignment with Kartik Krishnan

finite interview series text with kartik headshot

The interview covers: Sales and marketing alignment best practice for B2B tech companies – how to ensure a clear flow of information between the two teams. Powerful, practical advice to improve alignment in B2B companies: Run better meetings between sales and marketing teams Involve the Head of Sales in marketing campaigns and the CMO in sales…

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August 20, 2020

August FINITE Forum

B2B marketing event

Alongside our online monthly discussions with fantastic guest speakers, the FINITE Podcast, Slack & FINITE Times, once a month we also host an informal FINITE Forum catch-up call for members. This is a chance for FINITE members to talk through some of their challenges & thoughts around B2B tech marketing currently, and get the opinion…

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August 17, 2020

FINITE Discussion: Content marketing for B2B tech marketers

FINITE feature image for next online discussion on content marketing for b2b tech marketers

Content marketing is a vital part of a successful B2B marketing strategy. So, join us on the 27th of August at 14.00 for a packed hour discussing strategies to identifying key objectives and purpose of content for your B2B company, look at how to use content to build your B2B brand, weigh the impact of…

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