Podcast: B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
The lines between B2C and B2B are blurring, it’s a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind…
Read MoreEvent: Navigating purpose-driven messaging in tech: Key takeaways
Purpose-driven initiatives are on the agenda of organisations worldwide as they seek to be a part of positive change. Marketing these can be a challenge – effectiveness is threatened by scrutinous consumers and authenticity undermined by competitors. The latest FINITE event, in partnership with FINITE partner Copyhouse, sought to address common challenges in purpose-driven marketing,…
Read MorePodcast: Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc‘s experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to…
Read MorePodcast: Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what’s the…
Read MorePodcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can…
Read MorePodcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery
This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: …
Read MorePodcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation’s success. This episode of the FINITE Podcast features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can’t get off the ground without immense trust from their…
Read MorePodcast: Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb
This FINITE Podcast episode is for those high-level thinkers – those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We’re joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead…
Read MorePodcast: How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye
Marketing and product, product and marketing. Two peas in the same pod… ideally! Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they’ve built their product by aligning it with their brand, and most importantly, their audience….
Read MoreUnexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp
You’ve heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was ‘Reclaim the…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!