January 28, 2021

FINITE FinTech Interview Series: Innovative trajectories in B2B FinTech marketing

B2B tech marketing interview

At the outbreak of Covid, it is fair to say that the majority of businesses were compelled to rethink the business proposition they had planned for 2020. In FinTech, many marketers saw it as an opportunity to pivot their proposition, and explore new avenues for innovation and revenue. In this FINITE FinTech Interview, we talked…

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January 25, 2021

Podcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

B2B tech marketing podcast

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…

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January 21, 2021

FINITE FinTech Interview Series: How to measure return on marketing investment

Return on Marketing Investment Interview

Measuring return on marketing investment (ROMI) is a key skill of any modern marketer. It is in the marketing department’s favour to prove just how much impact their efforts are having on wider business goals and revenue. In this edition of the FINITE FinTech Interview Series, we spoke with Teresa Bartaseviciute, Marketing Manager at Automated…

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January 18, 2021

Podcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

B2B tech marketing podcast

On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…

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January 11, 2021

Podcast: No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

B2B tech marketing podcast

On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms….

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January 7, 2021

FINITE FinTech Interview Series: Building a world-class B2B marketing team

B2B FinTech Interview

A strong marketing team is vital to every B2B business, but how do you ensure your team is built for success? In this edition of the FINITE FinTech Interview Series, we are joined by Mark Cousins, Head of Marketing, Europe at Marqeta. Mark has a wealth of experience in building and leading marketing teams at…

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January 4, 2021

Podcast: All things B2B marketing & growth with Yam Regev, CMO

B2B technology marketing podcast

Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to…

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December 17, 2020

FINITE FinTech Interview Series: Brand building in a new category

B2B FinTech Marketing Interview

Brand building is an essential part of marketing for any B2B startup, but how do you build brand without the guiding path of an existing category?  In this edition of the FINITE FinTech Interview Series, Michael Fertman, VP of Global Marketing at Apifiny, shares with us his secrets to building brand in a new category….

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December 14, 2020

Podcast: Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

B2B tech marketing podcast

Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP.  Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities…

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December 10, 2020

FINITE Forum: December

As the year comes to a close, on Thursday, the 10th of December, we settled down for our last FINITE Forum of the year. FINITE Forums are a space where our members get together for an informal, relaxed conversation around whatever is on their mind in relation to B2B tech marketing.  The FINITE community has…

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