Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
The FINITE community once again got together to share insights and level-up their marketing. This time, we wanted to tackle an analytics challenge that helps our members measure their activity. The FINITE community is the private, global community for B2B marketers in technology and SaaS companies. This event was produced in collaboration with Clarity, the…
Read MoreKey Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
When you gather ten B2B marketers on a single call, magic unfolds. Specifically, B2B tech marketing magic. This month, our focus was on ‘cutting through the noise’—a daunting task in a market oversaturated and driven by growth-led venture capital. Marketers are in a fierce competition for the limelight, vying for the top advertising spots. Yet,…
Read MoreEvent: Navigating purpose-driven messaging in tech: Key takeaways
Purpose-driven initiatives are on the agenda of organisations worldwide as they seek to be a part of positive change. Marketing these can be a challenge – effectiveness is threatened by scrutinous consumers and authenticity undermined by competitors. The latest FINITE event, in partnership with FINITE partner Copyhouse, sought to address common challenges in purpose-driven marketing,…
Read MoreAnnouncement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
London – June 29 2023 – Exclaimer, a leading email signature solution, has partnered with the FINITE community to provide insights and to support the careers of 2000+ members. The community is for B2B marketing professionals at technology and SaaS companies. Through high-quality events, original research and peer support, the FINITE community brings B2B marketers…
Read MoreInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…
Read MoreAnnouncing our new community sponsor: Clarity!
Since the start of FINITE, our community has provided B2B technology marketers with knowledge, connection and career growth through content, events and opportunities… We’ve kept a keen eye on trends – following the industry and relaying new research and headlines so our members stay ahead of the curve. Recently, we’ve been paving the way, doing…
Read MoreCelebrating 3 years of the FINITE B2B marketing podcast!
Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…
Read MoreGet ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…
Read MoreFINITE member hangout: SEO for B2B tech and SaaS marketers
We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community. During yesterday’s chat, we were joined by SEO…
Read MoreHow the women of FINITE want to #Breakthebias this International Women’s Day
Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too. One of IWD’s main objectives is to elevate…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline