All Things MarTech: How B2B marketers can leverage the latest MarTech trends for ROI
Philippe Ruttens has been a FINITE member for years and regular contributor to the Revenue Marketing Alliance & other communities. He is currently CMO at Tyk and B2B revenue marketeer specialising in ROI, ABM, pipeline & team transformation. Philippe joined Jodi on the FINITE Podcast to share his 30-year B2B learnings & recommendations to help…
Read MoreNo demand without brand: A conversation with Exclaimer CMO Carol Howley
FINITE sat down with esteemed tech CMO, Carol Howley, to discuss the changing B2B climate and the role of brand to defend against the collapse of traditional B2B funnels. Read the interview to learn: How significant is the role of brand activation in the current market climate, especially as more buyers conduct their own research…
Read MoreInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…
Read MoreMeet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations
The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….
Read MoreHR Tech Interview: The homogenisation of branding with Bennett Sung, Head of Marketing at Humanly
You might have noticed that HR Tech companies have similar branding. They tend to serve the risk-compliant HR audience, and have become homogenised in a competitive environment. How does an HR Tech marketer get their solution to stand out? In our final edition of the FINITE HR Tech Interview Series, we talked to Bennett Sung,…
Read MoreHR Tech Interview: SEO for an HR audience with Tom Whiley, Head of Demand Generation at e-days
You’re missing out if SEO isn’t considered in your content marketing strategy. The HR market is relatively new compared to other tech solutions, so audiences often need education. By leveraging content to educate, you can generate leads and raise awareness of your brand. In this interview we talked to Tom Whiley, Head of Demand Generation…
Read MoreHR Tech Interview Series: B2B marketing through Series A with Joshua Pines, Co-Founder of Sirenum
A B2B tech marketing strategy should evolve as it reaches new rounds of funding. In HR Tech marketing, this evolution needs to account for the changing HR Tech field and adapt to its developments. In this interview, we talked to Joshua Pines, Co-Founder of Sirenum – a leading HR Tech platform that manages shift workers….
Read MoreHR Tech Interview: Thought leadership content with Ben Slater, VP Marketing at Beamery
In a relatively new field like HR Tech marketing, a content strategy can attract, educate and engage your target audience. In particular, thought leadership content can build trust and reputation, while having to adapt to a rapidly changing HR Tech landscape. In this interview, we talked to Ben Slater, VP Marketing at Beamery – an…
Read MoreHR Tech Interview: Customer advocacy marketing with Jon Ashley, Head of Global Customer Advocacy at Sage
Customer advocacy is an increasingly popular marketing strategy that leverages existing loyal customers to drive business growth. In this edition of the FINITE HR Tech Interview Series, we talked to Jon Ashley, Head of Global Customer Advocacy at Sage. Sage is the global market leader for cloud technology to support finances, operations, and people. This…
Read MoreHR Tech Interview: Build & manage an HR Tech marketing strategy with Kristina Martic, Head of Digital Marketing at Semos Cloud
The first edition of the FINITE HR Tech Interview Series will help you strengthen your understanding of HR Tech, and learn step-by-step how to build and manage an HR Tech marketing strategy from nothing. HR Tech businesses require a specialised marketing strategy to be successful, as it targets a large but varied market. HR Tech…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline