March 7, 2024

No demand without brand: A conversation with Exclaimer CMO Carol Howley

FINITE sat down with esteemed tech CMO, Carol Howley, to discuss the changing B2B climate and the role of brand to defend against the collapse of traditional B2B funnels. Read the interview to learn: How significant is the role of brand activation in the current market climate, especially as more buyers conduct their own research…

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September 21, 2022

Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline

ABM interview

Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme?  We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…

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August 18, 2022

Meet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations


The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….

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April 22, 2021

HR Tech Interview: The homogenisation of branding with Bennett Sung, Head of Marketing at Humanly

HR Tech marketing interview branding

You might have noticed that HR Tech companies have similar branding. They tend to serve the risk-compliant HR audience, and have become homogenised in a competitive environment. How does an HR Tech marketer get their solution to stand out? In our final edition of the FINITE HR Tech Interview Series, we talked to Bennett Sung,…

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April 8, 2021

HR Tech Interview: SEO for an HR audience with Tom Whiley, Head of Demand Generation at e-days

HR Tech marketing interview SEO

You’re missing out if SEO isn’t considered in your content marketing strategy. The HR market is relatively new compared to other tech solutions, so audiences often need education. By leveraging content to educate, you can generate leads and raise awareness of your brand.  In this interview we talked to Tom Whiley, Head of Demand Generation…

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March 24, 2021

HR Tech Interview Series: B2B marketing through Series A with Joshua Pines, Co-Founder of Sirenum

HR Tech marketing interview for series A

A B2B tech marketing strategy should evolve as it reaches new rounds of funding. In HR Tech marketing, this evolution needs to account for the changing HR Tech field and adapt to its developments. In this interview, we talked to Joshua Pines, Co-Founder of Sirenum – a leading HR Tech platform that manages shift workers….

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March 11, 2021

HR Tech Interview: Thought leadership content with Ben Slater, VP Marketing at Beamery

HR Tech marketing interview thought leadership

In a relatively new field like HR Tech marketing, a content strategy can attract, educate and engage your target audience. In particular, thought leadership content can build trust and reputation, while having to adapt to a rapidly changing HR Tech landscape. In this interview, we talked to Ben Slater, VP Marketing at Beamery – an…

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February 25, 2021

HR Tech Interview: Customer advocacy marketing with Jon Ashley, Head of Global Customer Advocacy at Sage

HR Tech marketing customer advocacy interview

Customer advocacy is an increasingly popular marketing strategy that leverages existing loyal customers to drive business growth. In this edition of the FINITE HR Tech Interview Series, we talked to Jon Ashley, Head of Global Customer Advocacy at Sage. Sage is the global market leader for cloud technology to support finances, operations, and people. This…

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February 11, 2021

HR Tech Interview: Build & manage an HR Tech marketing strategy with Kristina Martic, Head of Digital Marketing at Semos Cloud

HR Tech marketing strategy interview

The first edition of the FINITE HR Tech Interview Series will help you strengthen your understanding of HR Tech, and learn step-by-step how to build and manage an HR Tech marketing strategy from nothing. HR Tech businesses require a specialised marketing strategy to be successful, as it targets a large but varied market. HR Tech…

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January 28, 2021

FINITE FinTech Interview Series: Innovative trajectories in B2B FinTech marketing

B2B tech marketing interview

At the outbreak of Covid, it is fair to say that the majority of businesses were compelled to rethink the business proposition they had planned for 2020. In FinTech, many marketers saw it as an opportunity to pivot their proposition, and explore new avenues for innovation and revenue. In this FINITE FinTech Interview, we talked…

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