December 9, 2024

Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter

On this special episode of the FINITE Podcast, you’ll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts – the predictions she thinks we should take seriously, and the ones we should take with a…

November 25, 2024

Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia.  Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.  Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer…

November 11, 2024

Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help you see what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether…

October 28, 2024

Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank

In this episode of the FValentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth’s early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those…

October 14, 2024

Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

In this episode of the FINITE Podcast, we’re joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing’s role in driving growth and how to transform the perception of marketing among executives. We explore several key topics…

September 30, 2024

Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences.  Today, we tackle…

September 16, 2024

Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some?  This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech.  You’ll learn: For the LinkedIn post Philippe mentioned, see here.  FINITE nor Philippe have any…

September 2, 2024

Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital

If you’re finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets…

August 12, 2024

Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity.  Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research…

July 22, 2024

Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura

In this episode of the FINITE Podcast, we dive into a topic that’s on everyone’s mind: Google’s upcoming ‘cookie depreciation’ happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth,…