March 16, 2026

The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin

The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders – able to vibe code landing pages, wire up automations, understand agents, and ship prototypes alongside leading teams and shaping narrative. So what does a successful marketing leader actually look like in 2026? In this episode of the…

February 9, 2026

Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso

How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend? In this episode of the FINITE Podcast, Jodi sits down with Kris Rudeegraap, CEO and Founder of Sendoso, to peel back the curtain on their sophisticated community ecosystem. Kris breaks down how Sendoso manages four…

January 26, 2026

Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is “fake” data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets.  For B2B marketers, this means using AI to create a digital “twin” of your customer base. Instead of waiting weeks for a survey…

January 5, 2026

Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore

How do you move from simply “using” AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek, CMO of Sitecore, introduces her philosophy of Designed Intelligence – the intentional choreography between human creativity and AI capability. Michelle breaks down why the future of marketing isn’t about chasing cost efficiencies, but about scaling empathy and connection. She…

December 15, 2025

The New B2B Influence Model: How to Drive Growth Through Genuine Advocacy with Andy Lambert, Principal Product Manager at Adobe

We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it’s where B2B marketing is headed, but we there’s a lot of improvement needed beforehand.  On this episode of FINITE, we’re joined…

December 2, 2025

Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO. Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including: Learn the current…

November 10, 2025

Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your ‘About…

October 27, 2025

Mastering LinkedIn Marketing with Steffen Hedebrandt, Founder and CMO at Dreamdata

Steffen Hedebrandt, Co-Founder and CMO at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn that converts. Steffen breaks down connecting brand awareness to revenue with real signal, not vanity metrics – plus the…

October 13, 2025

Old School PR is the Key to B2B Marketing in 2025 with Will Gardiner, VP of Marketing at Vertice

Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR!  He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of…