December 18, 2023

Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers?  Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future…

December 4, 2023

Podcast: Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

This week’s FINITE Podcast episode is set to inspire the structure of your marketing team, whether small, medium, or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll…

November 20, 2023

Podcast: Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting.  On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith,…

October 31, 2023

Podcast: The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved.  We heard from the expert of experts, Erika Varangouli, Head of…

October 2, 2023

Podcast: B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

The lines between B2C and B2B are blurring, it’s a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind…

September 18, 2023

Podcast: Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc‘s experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to…

September 11, 2023

Podcast: Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what’s the…

September 4, 2023

Podcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can…

August 28, 2023

Podcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration.  Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT.  Listen to learn: …

August 21, 2023

Podcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation’s success. This episode of the FINITE Podcast features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can’t get off the ground without immense trust from their…