May 28, 2024

Podcast: A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global…

May 6, 2024

Podcast: Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals?  Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn…

April 29, 2024

Podcast: B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders.  On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence, Asia at Ogilvy, to hear how he has uncovered the true power of influencer marketing.  Learn how the creator economy is growing and developing to bridge the gap between B2B brands and digital…

March 25, 2024

Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience.  With a job title so expansive, this episode dives into the fundamentals of…

February 26, 2024

Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you.  Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is…

February 12, 2024

Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode.  We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these…

January 8, 2024

Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications…

December 18, 2023

Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers?  Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future…

December 4, 2023

Podcast: Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

This week’s FINITE Podcast episode is set to inspire the structure of your marketing team, whether small, medium, or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll…

November 20, 2023

Podcast: Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting.  On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith,…