September 25, 2022

Podcast: An honest account of being a CMO, with Tom Furr, CMO at DISCO

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping…

September 12, 2022

Podcast: Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares…

September 5, 2022

Podcast: Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you’ll have seen or read his book, Converted: The Data-Driven Way to Win Customer’s Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural…

August 22, 2022

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn’s portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman….

August 8, 2022

Podcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for.  On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us…

July 25, 2022

Podcast: Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast,…

July 11, 2022

Podcast: Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place….

June 27, 2022

Podcast: Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

Blair Josephs Jansen’s career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry. On this FINITE…

May 30, 2022

Podcast: Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to…

May 16, 2022

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies,…