December 5, 2022

Podcast: B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

If you haven’t heard of IFS, they’re one of the largest and fastest-growing B2B software companies in the market, so we’re honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he’s enacted in terms of brand and demand gen, and more generally, how…

November 20, 2022

FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…

November 7, 2022

Podcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…

October 24, 2022

Podcast: Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she…

September 25, 2022

Podcast: An honest account of being a CMO, with Tom Furr, CMO at DISCO

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping…

September 12, 2022

Podcast: Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares…

September 5, 2022

Podcast: Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you’ll have seen or read his book, Converted: The Data-Driven Way to Win Customer’s Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural…

August 22, 2022

Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn’s portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman….

August 8, 2022

Podcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for.  On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us…

July 25, 2022

Podcast: Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast,…