THE FINITE
INFLUENTIAL THIRTY

Marketers in Enterprise Tech

Marketers in enterprise tech organisations have to make best use of budget and resources not just to innovate their own functions, but B2B as a whole.

That’s what these lists are about – celebrating and rewarding the marketing leaders at the forefront of enterprise tech who are propelling the industry forward. Winners will receive more than just a trophy, with invitations to exclusive senior networking groups and executive visibility across the FINITE network via our podcasts and events.

So, how is this measured? For this year’s list we’ve analyzed numerous data points via Crunchbase and Google Trends to ascertain each marketer’s impact on a business, alongside their personal achievements.

Meet the Marketers

(Listed in alphabetical order)

Bobby Patrick

CMO at UiPath

Bobby Patrick believes disruptive businesses begin with disruptive tech, fueled by the democratization of IT for all. He thrives on helping companies rapidly drive new sources of revenue through innovative solutions that lie at the intersection of robotics, AI, Cloud, distributed computing, cybersecurity and better outcomes. His passion lies in identifying and applying new technology…

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Brent Remai

CMO at Cloudflare

Brent Remai is a strategic, growth-oriented CMO, COO, and GM with a proven track record in SaaS/Cloud accelerating revenue growth 50-150% for both well-known organizations, s Amazon Web Services (AWS), FireEye, McAfee, and HP, as well as top tier VC-backed startups. He is currently CMO at Cloudflare, and is the recipient of several industry awards;…

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Carin Van Vuuren

CMO at Greenhouse Software

Carin is a dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital, and Strategic Marketing that includes communication, demand generation and sales enablement. She is now CMO at Greenhouse Software, a fast-growing, best-in-class technology company focused on helping companies of all sizes be great at hiring. With extensive…

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Caroline Brown

Marketing Director at ANSYS

Caroline Brown is a dynamic and commercial marketing and communications professional with 25 years cross-discipline experience on both agency and client-side. She has extensive UK and international marketing skills and experience, and is now EMEA Marketing Director at B2B enterprise tech company, ANSYS. Caroline’s key skills lie in PR, driving results with direct marketing, innovative…

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Caroline Goles

CMO at Pax8

As Chief Marketing Officer, Caroline is leading global efforts across marketing, events, and sales strategy, building connected commerce initiatives to fuel growth for Pax8 and its partners worldwide. She is responsible for the design and delivery of the global marketing vision and strategy, including demand generation, brand and creative, channel and events, PR, corporate communications,…

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Catherine Kniker

EVP, Chief Strategy and Marketing Officer at PTC

As EVP and Chief Strategy and Marketing Officer at PTC, Catherine Kniker is responsible for positioning the company for success by driving where PTC plays, who PTC serves, and how PTC wins. In this role, Catherine oversees key strategic functions including corporate strategy, corporate development, marketing, and sustainability. With over two decades of outstanding executive…

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Chris Capossela

CMO at Microsoft

As executive vice president and chief marketing officer at Microsoft, Chris runs worldwide marketing across both the consumer and commercial businesses, including product marketing, business planning, brand, advertising, events, media buying, communications and market research for Microsoft products and services. He also runs digital direct sales and retail partner sales for all Microsoft products. His…

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Chris Koehler

CMO at Box

Chris has 25 years of experience leading marketing, sales and product teams in both start-up and large enterprise environments. He enjoys interacting and communicating with both technical and non-technical audiences, and specializes in growing and scaling new products and businesses. Chris’ passion for digital marketing is brought to life as CMO at Box, the Cloud…

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Chris Taylor

VP Corporate Marketing at Talend

Storytellers bring companies to life. They make products and brands relevant. They spark communities and sales. They know how to apply old and new techniques to engage and create connections. At heart, Chris Taylor is a storyteller with a passion for using language and design to drive meaningful, measurable outcomes. Chris is currently VP Corporate…

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Cindy Cheng

Snr Director of Marketing Communications, EMEA at Appian

Cindy has more than 20 years of marketing experience in enterprise software and B2B marketing, spanning roles in the US, across Europe, the Middle East and Africa (EMEA), and Asia. She has worked for and with iconic brands, including IBM, Yahoo!, Sony, Amazon, and Verizon Wireless. She is now the Senior Director of Marketing Communications…

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Denise Persson

CMO at Snowflake

Denise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also…

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Eric Olson

CMO at Quickbase

Eric believes great marketers take very complex things and make them elegantly simple and actionable, and that’s what software does too. He started his career building a $140M online education business through a mix of direct marketing and sales. Tired of living on airplanes and public company life, he moved into a CEO role at…

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Heidi Bullock

CMO at Tealium

Heidi Bullock’s expertise lies in product marketing and revenue generation across the customer life cycle (acquisition marketing, customer marketing). With a specialism in B2B SaaS, Heidi has been the group vice president of marketing at Marketo and the CMO at Engagio. She is now CMO at Tealium, a leading Customer Data Platform.

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Flora Craigie

Dir. Growth Marketing Internation (APAC, EMEA) at Druva

As the Director of Growth Marketing – International (EMEA/APAC) at Druva, a leading SaaS provider of cloud data protection and management, Flora Craigie leads the strategy and execution of demand generation and digital marketing programs across multiple regions and channels. She has over 13 years of experience in B2B marketing, with a focus on driving…

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John Zissimos

CMO at Okta

Prior to joining Okta, John was the VP of Creative, Brand, Media and Customer Programs at Google leading the team responsible for building the Google Cloud business globally. Before joining Google, John reinvented the Salesforce brand and story, inspired a data-driven, design-led culture and built a world-class, full-service, creative agency within Salesforce to inspire, innovate,…

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Juliette Rizkallah

CMO at Kong Inc.

Juliette Rizkallah has 30+ years in marketing, sales development, growth strategy, and general management in High Tech, including Cybersecurity, Identity Management, CRM, Supply Chain and Big Data industries. She spent 6 years at SailPoint Technologies bringing the company from a $300m to a $5.2B valuation after a successful IPO in 2017. Her philosophy underscores the…

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Katherine Klingler

SVP, Global Chief Marketing and Communications Officer at Rapid7

Katherine Klinger is a marketing executive with extensive experience solving business challenges through branding building, digital -first consumer experience, product development and marketing. She thrives in complex organizations which require leading organizational change from strategy to execution of unique business initiatives, organizational changes and new business and product initiatives to meet changing market dynamic. For…

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Khalid El Khatib

CMO at Stack Overflow

As the Chief Marketing Officer at Stack Overflow, Khalid leads the marketing and communications strategy for the largest online community for developers and technologists and one of the most popular websites in the world. He oversees the growth and positioning of their SaaS collaboration and knowledge management platform, Stack Overflow for Teams, which is used…

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Lisa Eggerton

CMO at BigCommerce

Previously CEO for Umbel, Lisa Eggerton is a seasoned board member and C-level executive recognized for driving transformational growth. She has proven success in guiding IPOs, strategic M&As, and crisis management, and is an expert in P&L ownership, accelerating shareholder value, complex transaction navigation, and market opportunity identification. Lisa is committed to fostering diverse, high-performing…

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Margaret Arakawa

CMO at Fastly

Margaret brings significant experience building brands, growing businesses and delivering revenue growth while working closely with customers and partners to achieve their goals. She is recognized as an enthusiastic, results-oriented leader who builds collaborative, high-performing teams. Margaret joined Fastly after 20 years at Microsoft where she had increasing responsibility driving business strategy, product planning and…

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Matt Singer

CMO at OpenGov

Matt is a seasoned marketing leader with more than 15 years of experience building technology brands. As Chief Marketing Officer, he oversees all functions of marketing—including product marketing, demand generation, communications, and enablement. Prior to joining OpenGov, he was EVP of Marketing at Jobvite, the industry’s leading talent acquisition suite. He was also part of…

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Michael Mendenhall

CMO / SVP / CCO at TriNet

Michael Mendenhall is a prominent marketing leader in the B2B tech world, having been CMO at leading enterprises like HP, IBM, and Flex. He is currently SVP, Chief Marketing Officer and Chief Communications officer at TriNet, full-service HR solutions tailored by industry.

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Micheline Nijmeh

CMO at JFrog

As an innovative and proven marketing executive, currently CMO at JFrog, Micheline possesses a balance of strategic thinking, data-driven decision making with proven results. She is recognized for transformational marketing programs that create demand, deliver customer value, and increase company revenues. With extensive experience in marketing to the enterprise, Micheline’s solid accomplishments cover all aspects…

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Natasha King Beckley

CMO at Quantum

As Quantum’s Chief Marketing Officer, Natasha is responsible for building and strengthening Quantum’s brand, leading the company’s multifaceted marketing strategy, and increasing worldwide demand for our solutions in both new and existing markets. A results-oriented marketing executive with experience in brand identity and repositioning, Natasha generates demand for category-creating technology, builds highly effective and inclusive…

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Sarah Merino

Head of Digital, Uniphore

Sarah Merino is an experienced digital marketer specializing in B2B tech. After launching her career in PR, and briefly working as a commercial real estate analyst, Sarah found her place in digital marketing. She has directed performance marketing and social strategy, focusing on data-driven strategies that scale with efficiency. Sarah is currently Head of Digital…

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Stefan Nandzik

SVP Marketing at Signifyd

After nearly 9 years at Signifyd, Stefan Nandzik is making waves in terms of his marketing leadership as SVP Marketing. Through leadership roles in product, corporate communications and brand experience, Stefan’s expertise has touched all parts of the marketing function. Signifyd is an end-to-end Commerce Protection Platform, and is one of the fastest growing B2B…

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Steve Daheb

CMO at Tanium

Steve Daheb is a senior executive with a proven record of driving business growth through corporate strategy, go to market execution, brand reimagining and demand creation. His career over the past 20 years has focussed on creating and leading new market categories, in leadership roles spanning sales, marketing and business development. He has created new…

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Suzie Bacon

Director, Digital Marketing at Oracle

Suzie Bacon is a results-focused digital marketing leader with 20+ years’ experience in strategy development, execution and measurement from brand awareness through to demand generation and sales enablement. They have proven success leading teams to drive regional plans across digital, industry, customer and channel marketing delivering against business goals and maximising return on investment. This…

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Thomas Been

CMO at Domino Data Lab

As a marketing executive with global experience, Thomas builds and manages marketing teams that establish brand awareness/market leadership and contribute to revenue. After technical and sales roles, Thomas came to marketing, which taught him the importance of alignment across functions. He believes marketing is the most fulfilling domain because it combines art, science, and technology…

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Tiffany Douglass

Director of Marketing Communications at Stem Inc.

Tiffany Douglass is a marketing communications professional with a demonstrated history of working and volunteering in energy storage, renewable solar energy, and environmental-impact industries. Currently, Tiffany is Director of Marketing Communications at Stem, Inc. She applies systemic marketing strategies and a consultative approach towards clean energy best practices, green media relations, partnership marketing, and software/hardware…

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FINITE is the free, global community for B2B marketers at leading and fast-growing tech and SaaS companies.

We host in person and online events, produce podcasts and deliver leading research reports that uncover industry truths to help our members connect, share, learn and grow.