B2B Marketing Archives - FINITE - B2B marketing events & community

July 19, 2019

Podcast Chats: Marketing Theory with Dr Sven Molner

Intro We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…

February 1, 2019

Next FINITE Meetup Announced: People/Skills/Teams

Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…

January 31, 2019

Interview with a B2B Marketer: Emma Westley, Consulting CMO

Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…

January 12, 2019

FINITE Launch Event

Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…

January 4, 2019

Interview with a B2B Marketer: Hannah Voss, Fluidly.

Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…

November 1, 2018

Interview with a B2B Marketer: Harry Lancaster, Bibblio

Picture of harry Lancaster, Head of Marketing at Bibblio

At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…

October 12, 2018

Interview with a B2B Marketer: Ali Galan, iZettle

Picture of Ali Galan, iZettle for FINITE interview

Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…

September 15, 2018

How to define clear website user journeys for B2B Tech Companies

image showing book and tools that aid with mapping out a website user journey

What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…

August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal. The same thinking applies to any content marketing strategy….

August 18, 2018

Interview with a B2B Marketer: Jonathan Ross, Beauhurst

Picture of Jonthan Ross, Head of Marketing for Beauhurst

At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many such insights. Every month we aim to ask a Senior Marketer in the B2B…