Podcast Chats: Marketing Theory with Dr Sven Molner
Intro We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…
Read MoreNext FINITE Meetup Announced: People/Skills/Teams
Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…
Read MoreInterview with a B2B Marketer: Emma Westley, Consulting CMO
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…
Read MoreFINITE Launch Event
Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…
Read MoreInterview with a B2B Marketer: Hannah Voss, Fluidly.
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…
Read MoreInterview with a B2B Marketer: Harry Lancaster, Bibblio
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…
Read MoreInterview with a B2B Marketer: Ali Galan, iZettle
Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…
Read MoreHow to define clear website user journeys for B2B Tech Companies
What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…
Read MoreHow to Create an SEO Optimised B2B Content Strategy
How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal. The same thinking applies to any content marketing strategy….
Read MoreInterview with a B2B Marketer: Jonathan Ross, Beauhurst
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many such insights. Every month we aim to ask a Senior Marketer in the B2B…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline