FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…
Read MorePodcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena
B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…
Read MorePodcast: Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she…
Read MorePodcast: An honest account of being a CMO, with Tom Furr, CMO at DISCO
This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping…
Read MoreInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…
Read MoreNotes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead
The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…
Read MoreChallenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan
Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…
Read MoreThe fundamentals of ABM, from our FINITE Ambassador Forum with Kartik Krishnan
September 2022 is the month of our FINITE Ambassador Forums! What does that mean? We’ve gathered a cohort of some of our most active and valued FINITE members, who also happen to be experts in various fields of B2B technology marketing! From demand gen, content and messaging to brand marketing and analytics, our Ambassadors know…
Read MorePodcast: Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares…
Read MorePodcast: Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts
You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you’ll have seen or read his book, Converted: The Data-Driven Way to Win Customer’s Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural…
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!