Podcast: Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably
Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing…
Read MorePodcast: Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro. The discussion focused on Oli’s innovative approach to growth, away from the ‘traditional’…
Read MorePodcast: Positioning for B2B tech companies in uncertain times with April Dunford
April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…
Read MorePodcast: Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps, and other digital platforms.
Read MorePodcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…
Read MorePodcast: Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye
Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations through AI technology. Cindy has worked across a number of different B2B technology companies and has shared a some of her insights in this episode. FINITE podcast host Alex Price sat down with Cindy…
Read MorePodcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…
Read MorePodcast: Sales enablement for B2B tech companies with Nicole Lindenbaum, Marketing VP at Teampay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode Alex sat down with Nicole Lindenbaum, VP Marketing at…
Read MorePodcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF
John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…
Read MorePodcast: Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. This episode…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline