October 6, 2020

Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

Mary Ellen

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…

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September 21, 2020

Podcast: The B2B Marketing Objectivity Trap with Rory Sutherland

B2B marketing podcast

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…

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September 7, 2020

Podcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

B2B markting podcast

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…

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August 24, 2020

Podcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ

Ashley image on the FINITE b2b marketing podcast

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…

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August 10, 2020

Podcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

FINITE B2B marketing podcast

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform.  Gustaf sat down with FINITE podcast host Alex to explore how this…

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July 27, 2020

Podcast: Demand Generation for B2B Tech Growth with Clemens Deimann

B2B Marketing Technology Podcast

In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies. This episode covers:…

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July 13, 2020

Podcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

B2B Marketing Podcast

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…

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June 29, 2020

Podcast: The future CMO role with Pete Rawlinson, CMO at Workvivo

B2B Marketing podcast

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…

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June 15, 2020

Podcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

B2B Marketing Podcast

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…

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June 1, 2020

Podcast: Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe

rachel truair image for podcast

In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a springboard for lasting growth. The conversation focused on how during a challenging time, such the coronavirus pandemic, marketers can look at the current landscape, think about how they communicate…

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