Podcast: Product-market fit is a broken concept with Rand Fishkin
![B2B marketing podcast](https://finite.community/wp-content/uploads/2020/11/18-1024x576.png)
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…
Read MorePodcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
![B2B tech marketing podcast](https://finite.community/wp-content/uploads/2020/10/FINITE-Nick-Harley-w-back-1024x512.jpg)
FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers: Nick’s background in marketing and the…
Read MorePodcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
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In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…
Read MorePodcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
![Mary Ellen](https://finite.community/wp-content/uploads/2020/10/maryellen-1024x410.jpg)
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…
Read MorePodcast: The B2B Marketing Objectivity Trap with Rory Sutherland
![B2B marketing podcast](https://finite.community/wp-content/uploads/2020/09/17-1024x576.png)
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…
Read MorePodcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
![B2B markting podcast](https://finite.community/wp-content/uploads/2020/09/Nic-Derico-w-background.png)
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…
Read MorePodcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
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Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…
Read MorePodcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
![FINITE B2B marketing podcast](https://finite.community/wp-content/uploads/2020/08/Podcast-Gustaf-Image.png)
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this…
Read MorePodcast: Demand Generation for B2B Tech Growth with Clemens Deimann
![B2B Marketing Technology Podcast](https://finite.community/wp-content/uploads/2020/08/Clemens-with-back-1.png)
In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies. This episode covers:…
Read MorePodcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway
![B2B Marketing Podcast](https://finite.community/wp-content/uploads/2020/09/Matthieu-Baril-w-background.png)
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…
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