October 11, 2021

Podcast: How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce

B2B marketing podcast

Salesforce+¬†is the new Netflix-style B2B content platform from¬†Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares…

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July 26, 2021

Podcast: Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

B2B marketing podcast

A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you’ll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing,…

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June 28, 2021

Podcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

B2B Marketing podcast

Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…

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November 16, 2020

Podcast: Product-market fit is a broken concept with Rand Fishkin

B2B marketing podcast

Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…

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September 21, 2020

Podcast: The B2B Marketing Objectivity Trap with Rory Sutherland

B2B marketing podcast

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…

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April 20, 2020

Podcast: Positioning for B2B tech companies in uncertain times with April Dunford

B2B marketing podcast

April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…

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