January 4, 2021

Podcast: All things B2B marketing & growth with Yam Regev, CMO

B2B marketing podcast

Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to…

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November 16, 2020

Podcast: Product-market fit is a broken concept with Rand Fishkin

B2B marketing podcast

Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…

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September 21, 2020

Podcast: The B2B Marketing Objectivity Trap with Rory Sutherland

B2B marketing podcast

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…

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April 20, 2020

Podcast: Positioning for B2B tech companies in uncertain times with April Dunford

B2B marketing podcast

April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…

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