FINITE Fest session: The psychology of B2B decision making with Richard Shotton
FINITE Fest is our annual conference, specifically for B2B marketers in tech and SaaS. Held on May 17th, we showcased B2B marketing leaders from some of the fastest-growing and biggest tech companies in the world. One of the sessions featured the amazing Richard Shotton, Author and Thought Leader. He wrote The Choice Factory, a book…
Read MoreEmotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn’s portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman….
Read MoreMeet our FINITE Ambassador Kartik Krishnan: Expert in deal-based acceleration for B2B tech and SaaS organisations
The FINITE Ambassador programme marks an important moment in FINITE, when we’re able to elevate our members and champion them to be B2B marketing superstars. That’s why we’d like to introduce Kartik Krishnan, New Markets Expansion Lead at Beamery, very first FINITE Podcast guest and expert in deal-based accelerations for B2B tech and SaaS organisations….
Read MoreAnnouncing our new community sponsor: Clarity!
Since the start of FINITE, our community has provided B2B technology marketers with knowledge, connection and career growth through content, events and opportunities… We’ve kept a keen eye on trends – following the industry and relaying new research and headlines so our members stay ahead of the curve. Recently, we’ve been paving the way, doing…
Read MoreMeet our FINITE Ambassador James Stacey: Expert in demand gen in enterprise B2B tech & SaaS organisations
James Stacey is our new FINITE Ambassador! He’s an expert in demand generation within enterprise-sized B2B tech organisations, having worked with Red Hat for the past two years as Team Lead on the Global Commercial Performance Team. James successfully incorporates data, marketing tools and technologies into Red Hat’s programme activities to hit key global objectives –…
Read MorePodcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for. On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us…
Read MoreMeet our FINITE Ambassador Ana Williams: Expert in demand generation for small-medium B2B tech & SaaS organisations
Introducing Ana Williams, one of six FINITE Ambassadors representing key topics in B2B tech and SaaS marketing. Our FINITE Ambassadors are set to support FINITE members, run events and pave the way for their chosen specialisms. As Global Director, Growth Marketing at Airship, Ana has a very busy schedule, so we’re so grateful to her…
Read MoreFINITE Fest session: Thought leadership in B2B tech marketing with Ashley Faus, Content Strategy Lead at Atlassian
One of the most well-received sessions at FINITE Fest 2022 was a presentation by Ashley Faus, Content Strategy Lead at Atlassian, on thought leadership in B2B tech marketing. This comes as no surprise when one of the biggest trends in the industry this year is leveraging employees to grow a brand. Whether that’s leveraging deeply…
Read MoreMeet our FINITE Ambassador Siddharth Asokan: Expert in B2B tech and SaaS branding
The launch of our FINITE Ambassadors marks a celebration of the FINITE community member-wide. In championing our talented cohort of experienced B2B tech and SaaS marketing leaders, we can offer more support, value and opportunities to the community. That’s why we want to introduce you to Siddharth Asokan, CMO at Softwire and expert in B2B…
Read MoreThe 10 most-listened FINITE B2B marketing podcasts
With over 100 episodes in two years, it’s safe to say the FINITE B2B Marketing Podcast is a treasure trove of marketing insights for B2B marketers in tech and SaaS. The main aim of the series is to provide valuable, tangible advice that listeners can implement in their own strategies as soon as they hear…
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!