Announcing The Marketing Practice and FINITE partnership
The FINITE community is excited to announce a new partnership with The Marketing Practice. The Marketing Practice is a global, integrated B2B marketing agency. They bring together all the skills you need to design and run account-based marketing, demand generation, channel and customer marketing programmes. The Marketing Practice come on board at an exciting point…
Read MoreFINITE Forum: March
Welcome to new members Welcome to our new members! We’ve had lots more new B2B tech marketers join the community over the last few weeks and we are delighted to welcome you to FINITE! 👋 It’s been a busy week at FINITE What a week it has been! We’re super excited to have been able…
Read MoreFINITE Discussion: Attribution for B2B tech marketers
The first FINITE online discussion of the year is coming up soon! Marketing attribution for B2B tech marketers Date and time: 17th March 16.00 – 16.50 GMT / 12.00 ET / 09.00 PT Register here. Last year, we released a research report diving into the trends and challenges of B2B tech marketers in 2021. We…
Read MoreFINITE Forum: February
Keen to learn what’s on the minds of leading, ambitious B2B tech marketers this week? Read on. We have just ran our FINITE member February Forum, a chance for B2B tech marketers to meet in an informal setting and discuss what’s on their mind, their challenges and most importantly get feedback from their peers. This month,…
Read MoreFINITE Forum: January
Welcome to new members! We’re super excited to welcome so many new members to FINITE over the last few weeks, and are even more excited to have met some of them during our FINITE Forum in January. This was a busy one, as B2B tech marketers get ready to execute those airtight plans and objectives…
Read MoreFINITE Forum: December
As the year comes to a close, on Thursday, the 10th of December, we settled down for our last FINITE Forum of the year. FINITE Forums are a space where our members get together for an informal, relaxed conversation around whatever is on their mind in relation to B2B tech marketing. The FINITE community has…
Read MoreFINITE Discussion: ABM for B2B tech marketers
We’re super excited to officially announce the next FINITE online discussion topic: ABM for B2B tech marketers! We noticed ABM popping up frequently on the FINITE Slack group, and so decided to make ABM the centre of the discussion this time around. Date and time: 19th of November, 15.00-15.50 GMT The enterprise B2B tech buyer journey has…
Read MoreOctober FINITE Forum
Earlier this month, FINITE once again hosted an informal call for our members – the FINITE Forum. These calls are a chance for our members to meet each other, get an outside opinion on a campaign idea, discuss any challenges, and/or to network. On a Thursday afternoon, we were joined by members from across UK,…
Read MorePress Release: research in B2B content marketing
FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x. The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…
Read MoreFINITE Interview series: Sales & marketing alignment with Kartik Krishnan
The interview covers: Sales and marketing alignment best practice for B2B tech companies – how to ensure a clear flow of information between the two teams. Powerful, practical advice to improve alignment in B2B companies: Run better meetings between sales and marketing teams Involve the Head of Sales in marketing campaigns and the CMO in sales…
Read MoreRecent Podcasts
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline