Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
On this special episode of the FINITE Podcast, you’ll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts – the predictions she thinks we should take seriously, and the ones we should take with a…
Read MorePodcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer…
Read MorePodcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help you see what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether…
Read MoreWebinar Key Takeaways: Measuring the Commercial Value of B2B Content
The FINITE community once again got together to share insights and level-up their marketing. This time, we wanted to tackle an analytics challenge that helps our members measure their activity. The FINITE community is the private, global community for B2B marketers in technology and SaaS companies. This event was produced in collaboration with Clarity, the…
Read MorePodcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
In this episode of the FValentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth’s early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those…
Read MorePodcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
In this episode of the FINITE Podcast, we’re joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing’s role in driving growth and how to transform the perception of marketing among executives. We explore several key topics…
Read MorePodcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle…
Read MoreAll Things MarTech: How B2B marketers can leverage the latest MarTech trends for ROI
Philippe Ruttens has been a FINITE member for years and regular contributor to the Revenue Marketing Alliance & other communities. He is currently CMO at Tyk and B2B revenue marketeer specialising in ROI, ABM, pipeline & team transformation. Philippe joined Jodi on the FINITE Podcast to share his 30-year B2B learnings & recommendations to help…
Read MorePodcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have any…
Read MorePodcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
If you’re finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline