Old School PR is the Key to B2B Marketing in 2025 with Will Gardiner, VP of Marketing at Vertice
Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of…
Read MorePR x Digital Marketing: Winning B2B in AI Search with Tom Telford, CDO at Clarity
In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should…
Read MoreScaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuinely seamless customer experience where product, marketing, sales, and support all speak the same language? In this episode, we’re joined by Mika Yamamoto, Chief…
Read MorePodcast: Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind. Either way, this episode aims to shed light on an AI-first marketing team – how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to…
Read MorePodcast: Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as…
Read MorePodcast: The Marketing Priorities of a Global Enterprise in 2025 with Rebecca Stone, SVP, Revenue Marketing at Cisco
Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca’s unique approach to team structure, where a…
Read MorePodcast: How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
Are your customers conservative or liberal? And does it matter? Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B. Your company exudes values that align with right or left leaning politics, and you probably don’t even know it. This…
Read MorePodcast: Six Acquisitions in Six Years with Valeria Bouchoueva, Regional Customer Marketing Manager at S&P Global
After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whether you’re…
Read MorePodcast: Growing a team with Johnathan Grzybowski, Founder of Penji
In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category. We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents. The conversation then shifts…
Read MorePodcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation. They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platforms, shifts in buyer behavior, and the…
Read MoreRecent Podcasts
Old School PR is the Key to B2B Marketing in 2025 with Will Gardiner, VP of Marketing at Vertice
PR x Digital Marketing: Winning B2B in AI Search with Tom Telford, CDO at Clarity
Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
Podcast: Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
Podcast: Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline