Webinar: Demand generation for B2B tech marketers
As always, we’re excited to announce our next webinar! Demand generation for B2B tech marketers. The webinar will take place at 11.00am BST on the 30th of June 2020 Demand generation is a key part of driving growth for B2B technology companies. In this webinar we will begin with two case studies, the first focused…
Read MorePodcast: Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe
In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a springboard for lasting growth. The conversation focused on how during a challenging time, such the coronavirus pandemic, marketers can look at the current landscape, think about how they communicate…
Read MoreHere’s what happened: Marketing automation for B2B tech marketers
As the lockdown continues, so does our webinar series! This time, we had a fantastic line-up of marketing automation specialists from B2B tech companies join us for an in depth hour discussion. As 18.00 approached, our speakers tuned into the panel and dived straight into the discussion around marketing automation. On the panel we had…
Read MorePodcast: Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably
Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing…
Read MoreWebinar: Marketing automation for B2B tech marketers
After our first successfully webinar launch on the 31st of March, were super excited to announce that our second edition is coming to you next week! The key focus this time? Marketing automation! Register here and tune in at 18.00 BST on the 19th of May 2020 for a panel discussion focused on marketing automation…
Read MorePodcast: Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro. The discussion focused on Oli’s innovative approach to growth, away from the ‘traditional’…
Read MorePodcast: Positioning for B2B tech companies in uncertain times with April Dunford
April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…
Read MorePodcast: Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps, and other digital platforms.
Read MoreHere’s what happened: SEO for B2B tech marketers
After a few test runs with the FINITE team internally, at 18.00 on the 31st of March 2020, we live streamed our first webinar: SEO for B2B tech marketers. Here’s what happened: The webinar kicked-off with a fantastic presentation from Kerstin, SEO Digital Marketing Manager at Tide. Kerstin’s presented on ‘David vs Goliath: How to succeed…
Read MorePodcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…
Read MoreRecent Podcasts
Podcast: Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
Podcast: Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
Podcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
Podcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery
Podcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
Events
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!
Celebrating 3 years of the FINITE B2B marketing podcast!