FINITE FinTech Interview Series: Brand building in a new category
Brand building is an essential part of marketing for any B2B startup, but how do you build brand without the guiding path of an existing category? In this edition of the FINITE FinTech Interview Series, Michael Fertman, VP of Global Marketing at Apifiny, shares with us his secrets to building brand in a new category….
Read MorePodcast: Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities…
Read MoreFINITE Forum: December
As the year comes to a close, on Thursday, the 10th of December, we settled down for our last FINITE Forum of the year. FINITE Forums are a space where our members get together for an informal, relaxed conversation around whatever is on their mind in relation to B2B tech marketing. The FINITE community has…
Read MoreFINITE FinTech Interview Series: The Role of a CMO
A CMO is the anchor to a marketing team. They drive ideas, campaigns, and other marketeers forward, with a top-level view for business growth. In this edition of the FINITE FinTech Interview Series, we had a chat with Andres Botero, CMO at BlackLine. BlackLine is a provider of cloud-based solutions that transform finance and accounting…
Read MoreNew research: Predictions for B2B tech marketing in 2021
FINITE has released today the findings from a report outlining new research in B2B tech marketing. As the year comes to a close, the report covers reflections on 2020 and predictions for 2021. Those surveyed gave light to their budgets, challenges, channels and trends forecast for the coming year. We found that despite a difficult…
Read MorePodcast: From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long ‘experiment’ in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand…
Read MorePodcast: The importance of search in the B2B customer experience with John Watton, CMO at Yext
John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John…
Read MoreFINITE FinTech Interview Series: Implementing MarTech
Technology is an unavoidable element in any modern marketing strategy, and for good reason! MarTech is key to operating in a digital marketplace, as it allows marketers to gain consumer insights, automate their processes and reach prospects on a personal level. In this edition of the FINITE FinTech Interview Series we talked to Sonia Dorais,…
Read MoreHere’s what happened: ABM for B2B tech marketers
For the FINITE online discussion this month, we gathered some ABM experts in B2B tech firms to discuss all things account-based marketing! ABM is a hot topic for B2B in 2020, as it’s the perfect fit for lengthy buyer journeys and complex decision making units. It’s been around for decades, but technology and access to…
Read MorePodcast: Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…
Read MoreRecent Podcasts
Podcast: Growing a team with Johnathan Grzybowski, Founder of Penji
Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
Podcast: Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline