October FINITE Forum
Earlier this month, FINITE once again hosted an informal call for our members – the FINITE Forum. These calls are a chance for our members to meet each other, get an outside opinion on a campaign idea, discuss any challenges, and/or to network. On a Thursday afternoon, we were joined by members from across UK,…
Read MoreFINITE FinTech Interview series: Aligning B2B marketing strategy and company values with Patrick Degenhardt
Patrick is the Head of Marketing at Everledger, a B2B technology company helping businesses surface and converge asset information, using a symphony of secure technologies including blockchain, AI, and IoT. In his interview, Patrick shared his breadth of knowledge in aligning company values with a marketing strategy. The interview covers: Practical steps to determine company…
Read MoreHere’s what happened: Marketing operations for B2B tech marketers
On the 8th of October, we held the 6th edition of our online discussion series with a panel of marketing operations experts from leading B2B tech companies. We were joined by: Matthieu Baril, Marketing Operations Manager at Causeway Darrell Alfonso, Global Marketing Operations Manager at AmazonMaggie Butler, Senior Solutions Marketing Manager at Hubspot Rhys Priestman, Director, Marketing Operations at Enstoa…
Read MorePodcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…
Read MorePress Release: research in B2B content marketing
FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x. The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…
Read MoreFINITE Discussion: Marketing operations for B2B tech marketers
Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…
Read MorePodcast: The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…
Read MorePodcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…
Read MoreHere’s what happened: Content marketing for B2B tech marketers
On the 27th of August, we hosted the 5th edition of our online discussion series. We had a phenomenal panel of female leaders in content marketing within the B2B tech space. To begin, we had a presentation from Yvette Essen, Head of Content and Communications, who described her content marketing strategy at CyberCube. Yvette shared…
Read MorePodcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!